{"id":18903,"date":"2026-06-07T22:52:27","date_gmt":"2026-06-07T22:52:27","guid":{"rendered":"https:\/\/aligntraining.com\/blog\/from-integrity-solutions-centre-to-align-training-why-we-rebranded\/"},"modified":"2026-06-08T01:17:32","modified_gmt":"2026-06-08T01:17:32","slug":"from-integrity-solutions-centre-to-align-training-why-we-rebranded","status":"publish","type":"post","link":"https:\/\/aligntraining.com\/au\/blog\/from-integrity-solutions-centre-to-align-training-why-we-rebranded\/","title":{"rendered":"From Integrity Solutions Centre to Align Training: Why We Rebranded"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18903\" class=\"elementor elementor-18903 elementor-18882\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19df04a e-flex e-con-boxed e-con e-parent\" data-id=\"19df04a\" data-element_type=\"container\" data-e-type=\"container\" 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0.680442 8.67914 0.821095 8.81979L7.71539 15.7141C7.85604 15.8547 8.0448 15.9358 8.24015 15.9393C8.4355 15.9429 8.62143 15.8687 8.75704 15.7331C8.89265 15.5975 8.96683 15.4116 8.96326 15.2162C8.9597 15.0209 8.87868 14.8321 8.73802 14.6914L3.12382 9.07724L18.0122 9.34963C18.2077 9.35319 18.3937 9.27897 18.5294 9.14329C18.6651 9.0076 18.7393 8.82157 18.7358 8.62611C18.7322 8.43066 18.6511 8.24179 18.5104 8.10106C18.3697 7.96033 18.1808 7.87926 17.9853 7.87569L3.09694 7.60461L8.50988 2.19166C8.64549 2.05605 8.71967 1.87013 8.71611 1.67478C8.71254 1.47943 8.63152 1.29067 8.49087 1.15002C8.35022 1.00936 8.16145 0.928343 7.96611 0.924777C7.77076 0.921212 7.58483 0.995394 7.44922 1.131Z\" fill=\"black\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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7.44922 1.131Z\" fill=\"black\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29ea91c e-con-full e-flex e-con e-child\" data-id=\"29ea91c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3c691 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7b3c691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog - <span>Blog<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">|<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">June 7, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3607b6 elementor-widget elementor-widget-porto_ultimate_heading\" data-id=\"a3607b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_ultimate_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"porto-u-heading  porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0\"><div class=\"porto-u-main-heading\"><h2   >From Integrity Solutions Centre to Align Training: Why We Rebranded<\/h2><\/div><style>.porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0.porto-u-heading{text-align:left}<\/style><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf4df4 elementor-widget elementor-widget-text-editor\" data-id=\"4bf4df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Some decisions take a long time to make, even when the answer has been obvious for a while.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">For over 30 years, we operated as Integrity Solutions Centre. We worked with organisations across New Zealand, Australia, Asia and the USA to develop their people, lift performance, and build cultures that customers notice. The work was meaningful. The relationships were real. And the results, for clients who stayed the course, were substantial.    <\/p><p><span style=\"font-weight: 400;\">That is why customer-centric selling matters.<\/span><\/p><p><span style=\"font-weight: 400;\">A customer-centric conversation does more than win a deal. It creates trust, reduces friction, improves follow-through, and sets up loyalty long after the initial purchase. If your organisation is investing in sales training in Australia, this is one of the most important outcomes to aim for.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e36736 elementor-widget elementor-widget-image\" data-id=\"7e36736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"400\" src=\"https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/06\/rebrand_arrow_graphic_3.png\" class=\"attachment-full size-full wp-image-18924\" alt=\"\" srcset=\"https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/06\/rebrand_arrow_graphic_3.png 1200w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/06\/rebrand_arrow_graphic_3-1024x341.png 1024w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/06\/rebrand_arrow_graphic_3-768x256.png 768w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/06\/rebrand_arrow_graphic_3-640x213.png 640w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/06\/rebrand_arrow_graphic_3-400x133.png 400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7cc30d elementor-widget elementor-widget-heading\" data-id=\"c7cc30d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Training is only part of the answer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d546580 elementor-widget elementor-widget-text-editor\" data-id=\"d546580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Somewhere along the way, a pattern started to emerge.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Organisations would invest in training. We would deliver it well. People would leave the room energised. And then, within weeks, performance would drift back to where it started.   <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Not because the content was wrong. Not because the people were disengaged. But because training alone, even excellent training, rarely creates lasting change on its own.  <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">What we have learned over three decades is that sustainable performance improvement requires more than a workshop. It requires diagnosis: understanding what is actually happening in the organisation before anyone stands in front of a room. It requires customisation: designing a solution that fits the specific team, culture, and commercial context. And it requires follow-through: coaching rhythms, reinforcement, and support that embed new behaviours long after the training programme ends.   <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We had always known this. But our programmes had not been as agile as we wanted them to be. They were good. They needed to be better.   <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The alternative is to become indispensable.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">When a salesperson truly understands a customer&#8217;s goals, the gap between where they are now and where they need to be, and the consequences of inaction, price becomes a smaller part of the conversation. The focus shifts from cost to return. From expenditure to investment. From risk to certainty.   <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This is the shift that separates a transactional supplier from a trusted partner. And trusted partners are the last to lose a customer when times are hard. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431ba36 elementor-widget elementor-widget-image\" data-id=\"431ba36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1408\" height=\"768\" src=\"https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/04\/Firefly_GeminiFlash_A-professional-business-from-New-Zealand-having-a-coaching-conversation-between-two-p-259037.png\" class=\"attachment-full size-full wp-image-18240\" alt=\"\" srcset=\"https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/04\/Firefly_GeminiFlash_A-professional-business-from-New-Zealand-having-a-coaching-conversation-between-two-p-259037.png 1408w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/04\/Firefly_GeminiFlash_A-professional-business-from-New-Zealand-having-a-coaching-conversation-between-two-p-259037-1024x559.png 1024w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/04\/Firefly_GeminiFlash_A-professional-business-from-New-Zealand-having-a-coaching-conversation-between-two-p-259037-768x419.png 768w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/04\/Firefly_GeminiFlash_A-professional-business-from-New-Zealand-having-a-coaching-conversation-between-two-p-259037-640x349.png 640w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/04\/Firefly_GeminiFlash_A-professional-business-from-New-Zealand-having-a-coaching-conversation-between-two-p-259037-400x218.png 400w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114cc42 elementor-widget elementor-widget-heading\" data-id=\"114cc42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So we rebuilt everything<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e14584 elementor-widget elementor-widget-text-editor\" data-id=\"1e14584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Drawing on over 30 years of experience working across industries, combined with the latest research in sales psychology, adult learning, and behaviour change, we rewrote our programmes from the ground up.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Not just updated. Rebuilt. <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Every module was challenged. Every framework was tested against what we know creates real change in real organisations. The result is a suite of programmes that are sharper, more relevant, and designed to do more than fill a training calendar.  <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The new Align Selling programme is one example. It is built on the understanding that no one buys anything unless there is a gap between where they are now and where they want to be. The role of a salesperson is not to push a product. It is to understand that gap, show up with empathy, and help close it. That requires a very different kind of conversation than most sales training teaches.    <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The same thinking applies to our leadership and customer service programmes. Alignment across sales, leadership, and service is where the real performance gains are. When every team uses the same framework, the same language, and the same standards, customers feel the difference and organisations grow faster as a result.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c3071 elementor-widget elementor-widget-image\" data-id=\"f1c3071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/01\/background-7.jpg\" class=\"attachment-full size-full wp-image-13246\" alt=\"\" srcset=\"https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/01\/background-7.jpg 1456w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/01\/background-7-1024x574.jpg 1024w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/01\/background-7-768x430.jpg 768w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/01\/background-7-640x359.jpg 640w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/01\/background-7-400x224.jpg 400w, https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/01\/background-7-367x206.jpg 367w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af37cf elementor-widget elementor-widget-heading\" data-id=\"9af37cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Align Training<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f7516 elementor-widget elementor-widget-text-editor\" data-id=\"b3f7516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The name is not a marketing decision. It is a description of the work. <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Align means bringing people, culture, and strategy into the right relationship with each other. When those three things are out of step, performance suffers, customers notice, and leaders spend their time managing problems instead of driving growth. When they are aligned, results follow.  <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Our A.L.I.G.N. conversation framework sits at the heart of everything we deliver. It is a practical, adaptable model for sales conversations, coaching conversations, and customer service interactions. One framework, consistently applied, creates the kind of organisation-wide alignment that makes training stick.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6d2db elementor-widget elementor-widget-heading\" data-id=\"7e6d2db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What has not changed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d01f0f elementor-widget elementor-widget-text-editor\" data-id=\"5d01f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The people. The commitment. The experience.  <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Our team is the same team. Our values are the same values. Clients who have been with us for years, some for over two decades, will notice nothing different in how we show up for them.  <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">What has changed is our ability to articulate and deliver the full scope of what we have always believed: that real change requires diagnosis, design, delivery, and ongoing support. The new name reflects that more clearly than the old one did. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab0d7d elementor-widget elementor-widget-heading\" data-id=\"5ab0d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What this means for new clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a22d87 elementor-widget elementor-widget-text-editor\" data-id=\"4a22d87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">If you have been wondering whether your organisation has a training problem or an alignment problem, it is probably worth a conversation.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We would love to learn about your team, understand what you are working through, and share what Align Training can offer. There is no hard sell here. Our approach starts with listening, and that has never changed.  <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Reach out at <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:info@aligntraining.com\">info@aligntraining.com<\/a> or contact us at <a href=\"https:\/\/aligntraining.com\/au\/contact-us\/\">Contact Us &#8211; Align Training<\/a>. We would be glad to talk. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba8108 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1ba8108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54d5f0a e-flex e-con-boxed e-con e-parent\" data-id=\"54d5f0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-a9376d9 e-con-full e-flex e-con e-child\" data-id=\"a9376d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t<div class=\"elementor-element elementor-element-12d1f78 e-con-full e-flex e-con e-child\" data-id=\"12d1f78\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t<div class=\"elementor-element elementor-element-c20b1eb e-con-full e-flex e-con e-child\" data-id=\"c20b1eb\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-961189c elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-porto_ultimate_heading\" data-id=\"961189c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_ultimate_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"porto-u-heading  porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0\"><div class=\"porto-u-main-heading\"><h2   >Ready to Partner with Us?<\/h2><\/div><style>.porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0.porto-u-heading{text-align:left}<\/style><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acfd9da elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-porto_ultimate_heading\" data-id=\"acfd9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_ultimate_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"porto-u-heading  porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0\"><div class=\"porto-u-sub-heading\" style=\"\"><p><span style=\"font-weight: 400;\">Contact Align Training to discuss a practical approach to customer-centric selling for your team, including how to embed coaching so the behaviour sticks.<\/span><\/p><\/div><style>.porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0.porto-u-heading{text-align:left}<\/style><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3985e4c e-con-full e-flex e-con e-child\" data-id=\"3985e4c\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-0950d6e elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"0950d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/aligntraining.com\/au\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Your Free Discovery Call Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7cc1ef e-flex e-con-boxed e-con e-parent\" data-id=\"b7cc1ef\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-c2661c1 e-con-full e-flex e-con e-child\" data-id=\"c2661c1\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-fce5592 elementor-widget__width-initial elementor-widget elementor-widget-porto_ultimate_heading\" data-id=\"fce5592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_ultimate_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"porto-u-heading  porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0\"><div class=\"porto-u-main-heading\"><h2   >FAQs<\/h2><\/div><style>.porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0.porto-u-heading{text-align:left}<\/style><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db7de30 e-flex e-con-boxed e-con e-parent\" data-id=\"db7de30\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-0dfb5ac elementor-widget elementor-widget-shortcode\" data-id=\"0dfb5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">  <div class=\"acf-faq-wrap\">\r\n\r\n    <!-- DESKTOP -->\r\n    <div class=\"acf-faq-desktop\">\r\n      <div class=\"acf-faq-left\">\r\n                  <button class=\"acf-faq-item is-active\" data-acf-faq-btn data-index=\"0\">\r\n            <span>What is customer-centric selling?<\/span>\r\n            <span class=\"acf-faq-arrow\">\u203a<\/span>\r\n          <\/button>\r\n                  <button class=\"acf-faq-item \" data-acf-faq-btn data-index=\"1\">\r\n            <span>How do you train a sales team to be more customer-focused?<\/span>\r\n            <span class=\"acf-faq-arrow\">\u203a<\/span>\r\n          <\/button>\r\n                  <button class=\"acf-faq-item \" data-acf-faq-btn data-index=\"2\">\r\n            <span>Why do customers in Australia avoid pushy sales tactics?<\/span>\r\n            <span class=\"acf-faq-arrow\">\u203a<\/span>\r\n          <\/button>\r\n                  <button class=\"acf-faq-item \" data-acf-faq-btn data-index=\"3\">\r\n            <span>How do customer-centric conversations reduce discounting?<\/span>\r\n            <span class=\"acf-faq-arrow\">\u203a<\/span>\r\n          <\/button>\r\n                  <button class=\"acf-faq-item \" data-acf-faq-btn data-index=\"4\">\r\n            <span>What is the most important part of a customer-centric sales conversation?<\/span>\r\n            <span class=\"acf-faq-arrow\">\u203a<\/span>\r\n          <\/button>\r\n              <\/div>\r\n\r\n      <div class=\"acf-faq-right\">\r\n                  <div class=\"acf-faq-panel is-active\" data-acf-faq-panel data-index=\"0\">\r\n            <div class=\"acf-faq-answer\"><p><span style=\"font-weight: 400\">Customer-centric selling is a sales approach focused on understanding the customer\u2019s context, tailoring value to what matters, guiding decisions clearly, and following through consistently. It improves trust, conversion, and long-term loyalty. <\/span><\/p>\n<\/div>\r\n            <a class=\"acf-faq-cta\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2MTksInRvZ2dsZSI6ZmFsc2V9\">\r\n              <span>Make an Inquiry<\/span>\r\n              <span class=\"acf-faq-cta-arrow\"><\/span>\r\n            <\/a>\r\n          <\/div>\r\n                  <div class=\"acf-faq-panel \" data-acf-faq-panel data-index=\"1\">\r\n            <div class=\"acf-faq-answer\"><p><span style=\"font-weight: 400\">Start with a practical conversation framework, then embed it through weekly coaching, observation, a simple scorecard, and monthly skill reinforcement. Consistency across managers is critical. <\/span><\/p>\n<\/div>\r\n            <a class=\"acf-faq-cta\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2MTksInRvZ2dsZSI6ZmFsc2V9\">\r\n              <span>Make an Inquiry<\/span>\r\n              <span class=\"acf-faq-cta-arrow\"><\/span>\r\n            <\/a>\r\n          <\/div>\r\n                  <div class=\"acf-faq-panel \" data-acf-faq-panel data-index=\"2\">\r\n            <div class=\"acf-faq-answer\"><p><span style=\"font-weight: 400\">Many buyers want clarity and confidence, not pressure. When sales conversations feel generic or transactional, trust drops and decisions slow. Customer-centric conversations reduce risk and make decisions easier.  <\/span><\/p>\n<\/div>\r\n            <a class=\"acf-faq-cta\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2MTksInRvZ2dsZSI6ZmFsc2V9\">\r\n              <span>Make an Inquiry<\/span>\r\n              <span class=\"acf-faq-cta-arrow\"><\/span>\r\n            <\/a>\r\n          <\/div>\r\n                  <div class=\"acf-faq-panel \" data-acf-faq-panel data-index=\"3\">\r\n            <div class=\"acf-faq-answer\"><p><span style=\"font-weight: 400\">When the customer sees a clear link between your offer and their outcomes, the conversation shifts from price comparison to value and risk reduction. That often lowers pressure to discount. <\/span><\/p>\n<\/div>\r\n            <a class=\"acf-faq-cta\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2MTksInRvZ2dsZSI6ZmFsc2V9\">\r\n              <span>Make an Inquiry<\/span>\r\n              <span class=\"acf-faq-cta-arrow\"><\/span>\r\n            <\/a>\r\n          <\/div>\r\n                  <div class=\"acf-faq-panel \" data-acf-faq-panel data-index=\"4\">\r\n            <div class=\"acf-faq-answer\"><p><span style=\"font-weight: 400\">High-quality listening and tailored value. If you understand what matters and illustrate relevance clearly, customers are more likely to trust your guidance and commit to next steps. <\/span><\/p>\n<\/div>\r\n            <a class=\"acf-faq-cta\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2MTksInRvZ2dsZSI6ZmFsc2V9\">\r\n              <span>Make an Inquiry<\/span>\r\n              <span class=\"acf-faq-cta-arrow\"><\/span>\r\n            <\/a>\r\n          <\/div>\r\n              <\/div>\r\n    <\/div>\r\n\r\n    <!-- MOBILE -->\r\n    <div class=\"acf-faq-mobile\">\r\n              <div class=\"acf-faq-acc-item\">\r\n          <button class=\"acf-faq-acc-btn\">\r\n            <span>What is customer-centric selling?<\/span>\r\n            <span class=\"acf-faq-arrow\">\u203a<\/span>\r\n          <\/button>\r\n          <div class=\"acf-faq-acc-panel\">\r\n            <div class=\"acf-faq-answer\"><p><span style=\"font-weight: 400\">Customer-centric selling is a sales approach focused on understanding the customer\u2019s context, tailoring value to what matters, guiding decisions clearly, and following through consistently. It improves trust, conversion, and long-term loyalty. <\/span><\/p>\n<\/div>\r\n            <a class=\"acf-faq-cta\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2MTksInRvZ2dsZSI6ZmFsc2V9\">\r\n              <span>Make an Inquiry<\/span>\r\n              <span class=\"acf-faq-cta-arrow\"><\/span>\r\n            <\/a>\r\n          <\/div>\r\n        <\/div>\r\n              <div class=\"acf-faq-acc-item\">\r\n          <button class=\"acf-faq-acc-btn\">\r\n            <span>How do you train a sales team to be more customer-focused?<\/span>\r\n            <span class=\"acf-faq-arrow\">\u203a<\/span>\r\n          <\/button>\r\n          <div class=\"acf-faq-acc-panel\">\r\n            <div class=\"acf-faq-answer\"><p><span style=\"font-weight: 400\">Start with a practical conversation framework, then embed it through weekly coaching, observation, a simple scorecard, and monthly skill reinforcement. Consistency across managers is critical. <\/span><\/p>\n<\/div>\r\n            <a class=\"acf-faq-cta\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2MTksInRvZ2dsZSI6ZmFsc2V9\">\r\n              <span>Make an Inquiry<\/span>\r\n              <span class=\"acf-faq-cta-arrow\"><\/span>\r\n            <\/a>\r\n          <\/div>\r\n        <\/div>\r\n              <div class=\"acf-faq-acc-item\">\r\n          <button class=\"acf-faq-acc-btn\">\r\n            <span>Why do customers in Australia avoid pushy sales tactics?<\/span>\r\n            <span class=\"acf-faq-arrow\">\u203a<\/span>\r\n          <\/button>\r\n          <div class=\"acf-faq-acc-panel\">\r\n            <div class=\"acf-faq-answer\"><p><span style=\"font-weight: 400\">Many buyers want clarity and confidence, not pressure. When sales conversations feel generic or transactional, trust drops and decisions slow. Customer-centric conversations reduce risk and make decisions easier.  <\/span><\/p>\n<\/div>\r\n            <a class=\"acf-faq-cta\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2MTksInRvZ2dsZSI6ZmFsc2V9\">\r\n              <span>Make an Inquiry<\/span>\r\n              <span class=\"acf-faq-cta-arrow\"><\/span>\r\n            <\/a>\r\n          <\/div>\r\n        <\/div>\r\n              <div class=\"acf-faq-acc-item\">\r\n          <button class=\"acf-faq-acc-btn\">\r\n            <span>How do customer-centric conversations reduce discounting?<\/span>\r\n            <span class=\"acf-faq-arrow\">\u203a<\/span>\r\n          <\/button>\r\n          <div class=\"acf-faq-acc-panel\">\r\n            <div class=\"acf-faq-answer\"><p><span style=\"font-weight: 400\">When the customer sees a clear link between your offer and their outcomes, the conversation shifts from price comparison to value and risk reduction. That often lowers pressure to discount. <\/span><\/p>\n<\/div>\r\n            <a class=\"acf-faq-cta\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2MTksInRvZ2dsZSI6ZmFsc2V9\">\r\n              <span>Make an Inquiry<\/span>\r\n              <span class=\"acf-faq-cta-arrow\"><\/span>\r\n            <\/a>\r\n          <\/div>\r\n        <\/div>\r\n              <div class=\"acf-faq-acc-item\">\r\n          <button class=\"acf-faq-acc-btn\">\r\n            <span>What is the most important part of a customer-centric sales conversation?<\/span>\r\n            <span class=\"acf-faq-arrow\">\u203a<\/span>\r\n          <\/button>\r\n          <div class=\"acf-faq-acc-panel\">\r\n            <div class=\"acf-faq-answer\"><p><span style=\"font-weight: 400\">High-quality listening and tailored value. If you understand what matters and illustrate relevance clearly, customers are more likely to trust your guidance and commit to next steps. <\/span><\/p>\n<\/div>\r\n            <a class=\"acf-faq-cta\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2MTksInRvZ2dsZSI6ZmFsc2V9\">\r\n              <span>Make an Inquiry<\/span>\r\n              <span class=\"acf-faq-cta-arrow\"><\/span>\r\n            <\/a>\r\n          <\/div>\r\n        <\/div>\r\n          <\/div>\r\n\r\n  <\/div>\r\n  <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b34f245 e-flex e-con-boxed e-con e-parent\" data-id=\"b34f245\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-1dd243a e-con-full e-flex e-con e-child\" data-id=\"1dd243a\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6dba41e elementor-widget__width-initial elementor-widget elementor-widget-porto_ultimate_heading\" data-id=\"6dba41e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_ultimate_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"porto-u-heading  porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0\"><div class=\"porto-u-main-heading\"><h2   >Related Insights<\/h2><\/div><style>.porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0.porto-u-heading{text-align:left}<\/style><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a9118 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23a9118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c51a066 e-flex e-con-boxed e-con e-parent\" data-id=\"c51a066\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-bb654ca elementor-widget elementor-widget-loop-carousel\" data-id=\"bb654ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:4983,&quot;offset_sides&quot;:&quot;right&quot;,&quot;offset_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;offset_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-dynamic-4983\">.e-loop-item-18903 .elementor-element.elementor-element-a15b985:not(.elementor-motion-effects-element-type-background), .e-loop-item-18903 .elementor-element.elementor-element-a15b985 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/06\/rebrand_arrow_graphic_3.png\");}<\/style><style id=\"loop-4983\">.elementor-4983 .elementor-element.elementor-element-6dadc67{--display:flex;--background-transition:0.3s;}.elementor-4983 .elementor-element.elementor-element-8561968{--display:flex;--min-height:550px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--background-transition:0.3s;--border-radius:5px 5px 5px 5px;--padding-block-start:5px;--padding-block-end:5px;--padding-inline-start:5px;--padding-inline-end:5px;}.elementor-4983 .elementor-element.elementor-element-8561968:hover{background-color:#E6F8FF;}.container-fluid .e-parent.e-con-full .e-con-boxed.elementor-element-8561968{--padding-inline-start:5px;--padding-inline-end:5px;}.elementor-4983 .elementor-element.elementor-element-32629e1{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:flex-start;--gap:50px 50px;--row-gap:50px;--column-gap:50px;}.elementor-4983 .elementor-element.elementor-element-a15b985{--display:flex;--min-height:250px;--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:center;--align-items:center;--background-transition:0.3s;--overlay-opacity:0.5;--border-radius:5px 5px 5px 5px;}.elementor-4983 .elementor-element.elementor-element-a15b985:not(.elementor-motion-effects-element-type-background), .elementor-4983 .elementor-element.elementor-element-a15b985 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-4983 .elementor-element.elementor-element-a15b985::before, .elementor-4983 .elementor-element.elementor-element-a15b985 > .elementor-background-video-container::before, .elementor-4983 .elementor-element.elementor-element-a15b985 > .e-con-inner > .elementor-background-video-container::before, .elementor-4983 .elementor-element.elementor-element-a15b985 > .elementor-background-slideshow::before, .elementor-4983 .elementor-element.elementor-element-a15b985 > .e-con-inner > .elementor-background-slideshow::before, .elementor-4983 .elementor-element.elementor-element-a15b985 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';}.elementor-4983 .elementor-element.elementor-element-a15b985:hover::before, .elementor-4983 .elementor-element.elementor-element-a15b985:hover > .elementor-background-video-container::before, .elementor-4983 .elementor-element.elementor-element-a15b985:hover > .e-con-inner > .elementor-background-video-container::before, .elementor-4983 .elementor-element.elementor-element-a15b985 > .elementor-background-slideshow:hover::before, .elementor-4983 .elementor-element.elementor-element-a15b985 > .e-con-inner > .elementor-background-slideshow:hover::before{--background-overlay:'';background-color:#000000;}.elementor-4983 .elementor-element.elementor-element-a15b985:hover{--overlay-opacity:0.3;}.elementor-4983 .elementor-element.elementor-element-a15b985, .elementor-4983 .elementor-element.elementor-element-a15b985::before{--overlay-transition:0.6s;}.elementor-4983 .elementor-element.elementor-element-604f620{--display:flex;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-block-start:0px;--padding-block-end:0px;--padding-inline-start:25px;--padding-inline-end:0px;}.container-fluid .e-parent.e-con-full .e-con-boxed.elementor-element-604f620{--padding-inline-start:25px;--padding-inline-end:0px;}.elementor-4983 .elementor-element.elementor-element-469352c .elementor-heading-title{font-family:\"Inter\", Inter;font-size:24px;font-weight:400;letter-spacing:-1.1px;color:#000000;}.elementor-4983 .elementor-element.elementor-element-527dc2a .elementor-widget-container{font-family:\"Inter\", Inter;font-size:16px;letter-spacing:0px;color:#000000;}.elementor-4983 .elementor-element.elementor-element-527dc2a > .elementor-widget-container{padding:25px 0px 0px 0px;}.elementor-4983 .elementor-element.elementor-element-6e93b3d .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-4983 .elementor-element.elementor-element-6e93b3d .elementor-button .elementor-button-content-wrapper{justify-content:space-between;}.elementor-4983 .elementor-element.elementor-element-6e93b3d .elementor-button{font-family:\"Inter\", Inter;font-size:14px;fill:#FFFFFF;color:#FFFFFF;background-color:var( --e-global-color-40a3386 );border-style:none;border-radius:5px 5px 5px 5px;padding:15px 20px 15px 20px;}.elementor-4983 .elementor-element.elementor-element-6e93b3d > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-4983 .elementor-element.elementor-element-6e93b3d{width:var( --container-widget-width, 250px );max-width:250px;--container-widget-width:250px;--container-widget-flex-grow:0;}.elementor-4983 .elementor-element.elementor-element-34edefa{--divider-border-style:solid;--divider-color:var( --e-global-color-9eebdc0 );--divider-border-width:1px;}.elementor-4983 .elementor-element.elementor-element-34edefa .elementor-divider-separator{width:100%;}.elementor-4983 .elementor-element.elementor-element-34edefa .elementor-divider{padding-block-start:5px;padding-block-end:5px;}@media(max-width:767px){.elementor-4983 .elementor-element.elementor-element-8561968{--min-height:430px;--justify-content:space-between;--padding-block-start:0px;--padding-block-end:0px;--padding-inline-start:0px;--padding-inline-end:0px;}.container-fluid .e-parent.e-con-full .e-con-boxed.elementor-element-8561968{--padding-inline-start:0px;--padding-inline-end:0px;}.elementor-4983 .elementor-element.elementor-element-a15b985{--min-height:200px;}.elementor-4983 .elementor-element.elementor-element-604f620{--padding-block-start:0px;--padding-block-end:0px;--padding-inline-start:10px;--padding-inline-end:25px;}.container-fluid .e-parent.e-con-full .e-con-boxed.elementor-element-604f620{--padding-inline-start:10px;--padding-inline-end:25px;}.elementor-4983 .elementor-element.elementor-element-469352c .elementor-heading-title{font-size:21px;letter-spacing:-0.2px;}.elementor-4983 .elementor-element.elementor-element-527dc2a .elementor-widget-container{font-size:16px;}.elementor-4983 .elementor-element.elementor-element-34edefa .elementor-divider{padding-block-start:0px;padding-block-end:0px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4983\" class=\"elementor elementor-4983 swiper-slide e-loop-item e-loop-item-18903 post-18903 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-6dadc67 hover-container e-flex e-con-boxed e-con e-parent\" data-id=\"6dadc67\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-8561968 e-flex e-con-boxed e-con e-child\" data-id=\"8561968\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-32629e1 e-con-full e-flex e-con e-child\" data-id=\"32629e1\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t<div class=\"elementor-element elementor-element-a15b985 e-con-full e-flex e-con e-child\" data-id=\"a15b985\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604f620 e-con-full e-flex e-con e-child\" data-id=\"604f620\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-469352c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"469352c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/aligntraining.com\/au\/blog\/from-integrity-solutions-centre-to-align-training-why-we-rebranded\/\">From Integrity Solutions Centre to Align Training: Why We Rebranded<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e93b3d elementor-align-justify elementor-widget__width-initial hidden-button elementor-widget elementor-widget-button\" data-id=\"6e93b3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/aligntraining.com\/au\/blog\/from-integrity-solutions-centre-to-align-training-why-we-rebranded\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"14\" viewBox=\"0 0 15 14\" fill=\"none\"><path d=\"M14.3578 10.9038V1.15376C14.3578 0.954844 14.2788 0.764078 14.1382 0.623425C13.9975 0.482773 13.8068 0.403756 13.6078 0.403756H3.85784C3.65893 0.403756 3.46816 0.482773 3.32751 0.623425C3.18686 0.764078 3.10784 0.954844 3.10784 1.15376C3.10784 1.35267 3.18686 1.54343 3.32751 1.68409C3.46816 1.82474 3.65893 1.90376 3.85784 1.90376H11.7975L1.07721 12.6231C0.936483 12.7639 0.857422 12.9547 0.857422 13.1538C0.857422 13.3528 0.936483 13.5437 1.07721 13.6844C1.21794 13.8251 1.40882 13.9042 1.60784 13.9042C1.80686 13.9042 1.99773 13.8251 2.13846 13.6844L12.8578 2.96407V10.9038C12.8578 11.1027 12.9369 11.2934 13.0775 11.4341C13.2182 11.5747 13.4089 11.6538 13.6078 11.6538C13.8068 11.6538 13.9975 11.5747 14.1382 11.4341C14.2788 11.2934 14.3578 11.1027 14.3578 10.9038Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34edefa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"34edefa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-4983\">.e-loop-item-18253 .elementor-element.elementor-element-a15b985:not(.elementor-motion-effects-element-type-background), .e-loop-item-18253 .elementor-element.elementor-element-a15b985 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/05\/Firefly_GeminiFlash_A-small-group-coaching-session-in-a-contemporary-New-Zealand-office-setting.-Three-to-259037.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4983\" class=\"elementor elementor-4983 swiper-slide e-loop-item e-loop-item-18253 post-18253 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-6dadc67 hover-container e-flex e-con-boxed e-con e-parent\" data-id=\"6dadc67\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-8561968 e-flex e-con-boxed e-con e-child\" data-id=\"8561968\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-32629e1 e-con-full e-flex e-con e-child\" data-id=\"32629e1\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t<div class=\"elementor-element elementor-element-a15b985 e-con-full e-flex e-con e-child\" data-id=\"a15b985\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604f620 e-con-full e-flex e-con e-child\" data-id=\"604f620\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-469352c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"469352c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/aligntraining.com\/au\/blog\/a-comprehensive-guide-to-sales-coaching\/\">A Comprehensive Guide to Sales Coaching<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e93b3d elementor-align-justify elementor-widget__width-initial hidden-button elementor-widget elementor-widget-button\" data-id=\"6e93b3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/aligntraining.com\/au\/blog\/a-comprehensive-guide-to-sales-coaching\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"14\" viewBox=\"0 0 15 14\" fill=\"none\"><path d=\"M14.3578 10.9038V1.15376C14.3578 0.954844 14.2788 0.764078 14.1382 0.623425C13.9975 0.482773 13.8068 0.403756 13.6078 0.403756H3.85784C3.65893 0.403756 3.46816 0.482773 3.32751 0.623425C3.18686 0.764078 3.10784 0.954844 3.10784 1.15376C3.10784 1.35267 3.18686 1.54343 3.32751 1.68409C3.46816 1.82474 3.65893 1.90376 3.85784 1.90376H11.7975L1.07721 12.6231C0.936483 12.7639 0.857422 12.9547 0.857422 13.1538C0.857422 13.3528 0.936483 13.5437 1.07721 13.6844C1.21794 13.8251 1.40882 13.9042 1.60784 13.9042C1.80686 13.9042 1.99773 13.8251 2.13846 13.6844L12.8578 2.96407V10.9038C12.8578 11.1027 12.9369 11.2934 13.0775 11.4341C13.2182 11.5747 13.4089 11.6538 13.6078 11.6538C13.8068 11.6538 13.9975 11.5747 14.1382 11.4341C14.2788 11.2934 14.3578 11.1027 14.3578 10.9038Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34edefa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"34edefa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-4983\">.e-loop-item-18242 .elementor-element.elementor-element-a15b985:not(.elementor-motion-effects-element-type-background), .e-loop-item-18242 .elementor-element.elementor-element-a15b985 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/04\/Firefly_GeminiFlash_Two-business-professionals-in-a-one-on-one-coaching-conversation-seated-in-comfortab-259037.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4983\" class=\"elementor elementor-4983 swiper-slide e-loop-item e-loop-item-18242 post-18242 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-6dadc67 hover-container e-flex e-con-boxed e-con e-parent\" data-id=\"6dadc67\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-8561968 e-flex e-con-boxed e-con e-child\" data-id=\"8561968\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-32629e1 e-con-full e-flex e-con e-child\" data-id=\"32629e1\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t<div class=\"elementor-element elementor-element-a15b985 e-con-full e-flex e-con e-child\" data-id=\"a15b985\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604f620 e-con-full e-flex e-con e-child\" data-id=\"604f620\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-469352c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"469352c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/aligntraining.com\/au\/blog\/when-the-market-tightens-the-best-salespeople-pull-ahead\/\">When the market tightens, the best salespeople pull ahead<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e93b3d elementor-align-justify elementor-widget__width-initial hidden-button elementor-widget elementor-widget-button\" data-id=\"6e93b3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/aligntraining.com\/au\/blog\/when-the-market-tightens-the-best-salespeople-pull-ahead\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"14\" viewBox=\"0 0 15 14\" fill=\"none\"><path d=\"M14.3578 10.9038V1.15376C14.3578 0.954844 14.2788 0.764078 14.1382 0.623425C13.9975 0.482773 13.8068 0.403756 13.6078 0.403756H3.85784C3.65893 0.403756 3.46816 0.482773 3.32751 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For over 30 years, we operated as Integrity Solutions Centre. We worked with organisations across New Zealand, Australia, Asia and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":18924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-18903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/06\/rebrand_arrow_graphic_3-1140x400.png",1140,400,true],"list":["https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/06\/rebrand_arrow_graphic_3-463x348.png",463,348,true],"medium":["https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/06\/rebrand_arrow_graphic_3-300x100.png",300,100,true],"full":["https:\/\/aligntraining.com\/wp-content\/uploads\/2026\/06\/rebrand_arrow_graphic_3.png",1200,400,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Integrity Solutions Centre to Align Training: Why We Rebranded - Align Training<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aligntraining.com\/au\/blog\/from-integrity-solutions-centre-to-align-training-why-we-rebranded\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Integrity Solutions Centre to Align Training: Why We Rebranded - Align Training\" \/>\n<meta property=\"og:description\" content=\"Back to Blog Back to Blog | From Integrity Solutions Centre to Align Training: Why We Rebranded Some decisions take a long time to make, even when the answer has been obvious for a while. 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