{"id":19713,"date":"2023-04-06T13:19:05","date_gmt":"2023-04-06T13:19:05","guid":{"rendered":"https:\/\/aligntraining.com\/blog\/2023\/04\/06\/understanding-the-702010-model\/"},"modified":"2026-08-22T15:23:18","modified_gmt":"2026-08-22T15:23:18","slug":"understanding-the-702010-model","status":"publish","type":"post","link":"https:\/\/aligntraining.com\/nz\/blog\/understanding-the-702010-model\/","title":{"rendered":"The 70-20-10 Model: How Real Behaviour Change Happens"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most training fails not because the content is wrong, but because the learning environment is. The 70-20-10 model designs learning where it actually happens: on the job, with social support, and reinforced by formal training. For background, see <a href=\"https:\/\/www.ccl.org\/articles\/leading-effectively-articles\/70-20-10-rule\/?utm_source=chatgpt.com\">Center for Creative Leadership\u2019s overview and the original research lineage<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.growthengineering.co.uk\/70-20-10-model\/\">Source we\u2019re acknowledging: Growth Engineering\u2019s primer on 70-20-10.<\/a><\/p>\n<\/blockquote>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>What is 70-20-10?<\/strong><\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p data-start=\"858\" data-end=\"1110\"><strong data-start=\"858\" data-end=\"889\">70% On-the-job application:<\/strong> practising new skills in live work with goals and feedback. This \u201cexperience first\u201d emphasis traces to <a href=\"https:\/\/books.google.co.nz\/books\/about\/Lessons_of_Experience.html?id=VW4IpDx_oFAC&amp;redir_esc=y\"><em data-start=\"993\" data-end=\"1016\">Lessons of Experience<\/em><\/a> (McCall, Lombardo, Morrison) and subsequent CCL work.<\/p><\/li>\n\n\n\n<li><p data-start=\"1113\" data-end=\"1312\"><strong data-start=\"1113\" data-end=\"1137\">20% Social learning:<\/strong> coaching from leaders, peer learning, mentoring and role-modelling. Meta-analyses show mentoring has <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC2352144\/?utm_source=chatgpt.com\">positive effects across contexts<\/a>.<\/p><\/li>\n\n\n\n<li><p data-start=\"1315\" data-end=\"1520\"><strong data-start=\"1315\" data-end=\"1339\">10% Formal learning:<\/strong> workshops, e-learning and tools\u2014important foundations but not sufficient on their own. See <a href=\"https:\/\/trainingindustry.com\/wiki\/content-development\/the-702010-model-for-learning-and-development\/?utm_source=chatgpt.com\">practical overviews from Training Industry<\/a> and CCL.<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A useful nuance: <a href=\"https:\/\/www.td.org\/content\/atd-blog\/70-20-10-where-is-the-evidence?utm_source=chatgpt.com\">the percentages aren\u2019t a law of nature\u2014they\u2019re a heuristic drawn from executive self-reports; the exact ratio isn\u2019t the point<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Why it matters for NZ &amp; Australian organisations<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">You need training that translates to customer outcomes fast\u2014pipeline health, conversion, CSAT\/NPS and retention\u2014rather than \u201cevent-only\u201d learning. Transfer-of-training <a href=\"https:\/\/gwern.net\/doc\/psychology\/1988-baldwin.pdf?utm_source=chatgpt.com\">research shows behaviour change depends on context, follow-up and opportunity to apply on the job<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>How we design to 70-20-10 at Align Training Centre<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong data-start=\"2124\" data-end=\"2153\">10% Formal (foundations):<\/strong><br>Interactive workshops align mindset, skills and a common language (e.g., <em data-start=\"2229\" data-end=\"2249\">Align Selling\u00ae<\/em>, <em data-start=\"2251\" data-end=\"2271\">Align Service\u00ae<\/em>), supported by practical playbooks and micro-learning. Spaced reinforcement improves retention versus one-off learning. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/16719566\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">PubMed<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong data-start=\"2431\" data-end=\"2456\">20% Social (support):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p data-start=\"2461\" data-end=\"2653\"><strong data-start=\"2461\" data-end=\"2485\">Align Coaching\u00ae:<\/strong> leaders coach to goals and behaviour, not just numbers. Workplace coaching is associated with positive organisational outcomes. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC10597717\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">PMC<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li>\n\n\n\n<li><p data-start=\"2656\" data-end=\"2809\">Peer huddles, role-plays, ride-alongs and call reviews with fast feedback loops; mentoring and peer support matter. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC2352144\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">PMC<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong data-start=\"2811\" data-end=\"2844\">70% On-the-job (performance):<\/strong><br data-start=\"2844\" data-end=\"2847\">Fieldwork assignments tie directly to live opportunities or customer moments. This is where transfer occurs\u2014when people apply new skills with feedback and support. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" href=\"https:\/\/gwern.net\/doc\/psychology\/1988-baldwin.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Gwern<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>A sample 8-week pathway (sales or service)<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong data-start=\"3099\" data-end=\"3130\">Week 0 \u2013 Manager alignment:<\/strong> define success metrics, set coaching cadence. (Transfer research consistently flags supervisor support as critical.) <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" href=\"https:\/\/gwern.net\/doc\/psychology\/1988-baldwin.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Gwern<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"3287\" data-end=\"3290\"><strong data-start=\"3290\" data-end=\"3322\">Week 1 \u2013 Workshop (the 10%):<\/strong> mindset + skills + tools; commit to 1\u20132 high-impact behaviours.<br data-start=\"3386\" data-end=\"3389\"><strong data-start=\"3389\" data-end=\"3441\">Weeks 2\u20138 \u2013 Coaching &amp; practice (the 20% + 70%):<\/strong> two short coaching sessions weekly, peer huddles, and fieldwork on real accounts\/tickets; micro-learning nudges spaced over time. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC10597717\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">PMC<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"3611\" data-end=\"3614\"><strong data-start=\"3614\" data-end=\"3644\">Week 9 \u2013 Review &amp; sustain:<\/strong> celebrate wins, remove blockers, roll into quarterly rhythm.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>What managers do differently (and why it sticks)<\/strong><\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p data-start=\"3762\" data-end=\"3855\"><strong data-start=\"3762\" data-end=\"3771\">Model<\/strong> the behaviours (pre-call plans, discovery, objection handling, service recovery).<\/p><\/li>\n\n\n\n<li><p data-start=\"3858\" data-end=\"3931\"><strong data-start=\"3858\" data-end=\"3867\">Coach<\/strong> weekly with a consistent framework (Ask\u2013Listen\u2013Coach\u2013Commit).<\/p><\/li>\n\n\n\n<li><p data-start=\"3934\" data-end=\"4119\"><strong data-start=\"3934\" data-end=\"3953\">Remove barriers<\/strong> (process, tools, capacity) so reps can apply new skills.<br>These factors show up repeatedly in transfer-of-training evidence. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a href=\"https:\/\/gwern.net\/doc\/psychology\/1988-baldwin.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Gwern<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Measuring what matters (and proving ROI)<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Track a balanced set of <strong data-start=\"4190\" data-end=\"4201\">leading<\/strong> and <strong data-start=\"4206\" data-end=\"4217\">lagging<\/strong> indicators:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong data-start=\"4231\" data-end=\"4262\">Leading (within 1\u20134 weeks):<\/strong> pre-call plans completed, new decision-makers engaged, coaching sessions completed\/quality, service recovery steps followed. Leading indicators provide early signals that transfer is occurring. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" href=\"https:\/\/gwern.net\/doc\/psychology\/1988-baldwin.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Gwern<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong data-start=\"4498\" data-end=\"4524\">Lagging (4\u201312+ weeks):<\/strong> win rate, average deal size, cycle time, CSAT\/NPS, first-contact resolution, escalation rate, revenue per rep, retention, cross-sell\/upsell. Review weekly; spacing your reviews (and micro-learning) improves durability of behaviour change. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/16719566\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">PubMed<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Common pitfalls (and how we prevent them)<\/strong><\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p data-start=\"4853\" data-end=\"5025\"><strong data-start=\"4853\" data-end=\"4877\">Event-only training:<\/strong> solved by an 8-week coaching cadence and fieldwork. (Transfer literature warns against \u201ctrain and hope\u201d.) <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a href=\"https:\/\/gwern.net\/doc\/psychology\/1988-baldwin.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Gwern<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li>\n\n\n\n<li><p data-start=\"5028\" data-end=\"5185\"><strong data-start=\"5028\" data-end=\"5055\">No manager involvement:<\/strong> solved by leader toolkits and coach training; coaching effectiveness is well-supported. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC10597717\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">PMC<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li>\n\n\n\n<li><p data-start=\"5188\" data-end=\"5267\"><strong data-start=\"5188\" data-end=\"5204\">Vague goals:<\/strong> solved by role-specific behaviour targets and clear metrics.<\/p><\/li>\n\n\n\n<li><p data-start=\"5270\" data-end=\"5381\"><strong data-start=\"5270\" data-end=\"5291\">No reinforcement:<\/strong> solved by spaced micro-learning and peer huddles. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/16719566\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">PubMed<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Proof in practice<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">A national service team aligned on a consistent recovery conversation, coached weekly, and practised on live tickets. In eight weeks they lifted first-contact resolution and reduced escalations while CSAT rose. Mechanisms match the research: supervisor support, practice opportunities and spaced reinforcement. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" href=\"https:\/\/gwern.net\/doc\/psychology\/1988-baldwin.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Gwern<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Is 70-20-10 right for you?<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Choose 70-20-10 if you want training your people <strong data-start=\"5852\" data-end=\"5868\">use tomorrow<\/strong>\u2014and leaders who can <strong data-start=\"5889\" data-end=\"5914\">coach it next quarter<\/strong>. Treat the ratio as a design principle, not a rigid rule; its strength is focusing attention where learning actually sticks. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" href=\"https:\/\/www.td.org\/content\/atd-blog\/70-20-10-where-is-the-evidence?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">ATD<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Further reading:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p data-start=\"6143\" data-end=\"6264\">Center for Creative Leadership: \u201c<a href=\"https:\/\/www.ccl.org\/articles\/leading-effectively-articles\/70-20-10-rule\/?utm_source=chatgpt.com\">The 70-20-10 Rule for Leadership Development.<\/a>\u201d<\/p><\/li>\n\n\n\n<li><p data-start=\"6267\" data-end=\"6408\"><a href=\"https:\/\/books.google.com\/books\/about\/Lessons_of_Experience.html?id=VW4IpDx_oFAC&amp;utm_source=chatgpt.com\"><em data-start=\"6267\" data-end=\"6290\">Lessons of Experience<\/em><\/a> (McCall, Lombardo, Morrison) \u2013 foundational research underpinning 70-20-10.<\/p><\/li>\n\n\n\n<li><p data-start=\"6411\" data-end=\"6522\">Training Industry: \u201c<a href=\"https:\/\/trainingindustry.com\/wiki\/content-development\/the-702010-model-for-learning-and-development\/?utm_source=chatgpt.com\">The 70-20-10 Model for Learning and Development<\/a>.\u201d<\/p><\/li>\n\n\n\n<li><p data-start=\"6525\" data-end=\"6656\">ATD: \u201c<a href=\"https:\/\/www.td.org\/content\/atd-blog\/70-20-10-where-is-the-evidence?utm_source=chatgpt.com\">70-20-10: Where Is the Evidence?<\/a>\u201d (useful caution on interpreting the percentages).<\/p><\/li>\n\n\n\n<li><p data-start=\"6659\" data-end=\"6780\"><a href=\"https:\/\/gwern.net\/doc\/psychology\/1988-baldwin.pdf?utm_source=chatgpt.com\">Baldwin &amp; Ford (1988)<\/a> + updated reviews: classic transfer-of-training research.<\/p><\/li>\n\n\n\n<li><p data-start=\"6783\" data-end=\"6936\"><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/16719566\/?utm_source=chatgpt.com\">Cepeda et al. (2006\/2008): meta-analytic evidence on spacing effects<\/a> (why post-workshop reinforcement matters).<\/p><\/li>\n\n\n\n<li><p data-start=\"6939\" data-end=\"7066\"><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC2352144\/?utm_source=chatgpt.com\">Mentoring and coaching meta-analyses: evidence for the \u201c20%\u201d social learning component<\/a>.<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most training fails not because the content is wrong, but because the learning environment is. The 70-20-10 model designs learning where it actually happens:<\/p>\n","protected":false},"author":6,"featured_media":19714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[198],"tags":[],"class_list":["post-19713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/aligntraining.com\/wp-content\/uploads\/2023\/04\/Model-1-305x445.png",305,445,true],"list":["https:\/\/aligntraining.com\/wp-content\/uploads\/2023\/04\/Model-1-305x348.png",305,348,true],"medium":["https:\/\/aligntraining.com\/wp-content\/uploads\/2023\/04\/Model-1-205x300.png",205,300,true],"full":["https:\/\/aligntraining.com\/wp-content\/uploads\/2023\/04\/Model-1.png",305,447,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 70-20-10 Model: How Real Behaviour Change Happens - Align Training<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aligntraining.com\/nz\/blog\/understanding-the-702010-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 70-20-10 Model: How Real Behaviour Change Happens - Align Training\" \/>\n<meta property=\"og:description\" content=\"Most training fails not because the content is wrong, but because the learning environment is. 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