Align your people. Elevate the customer experience. Drive performance.
We help leaders, sales and service teams create better customer experiences through practical training that turns aligned behaviour into consistent performance. |
Working with medium to large organisations across New Zealand and Australia.
Practical Training Across
Every Part of Your Business
When your people are not aligned, customers feel it.
Sales stall. Service slips. Culture erodes. And no matter how good your strategy looks on paper, it falls apart in the moments that matter most: the conversations your people have every day.
Align Training helps leaders fix that. With practical, people-centred training that changes behaviour and delivers measurable results. |
ALIGN Training for Leaders
We help leaders communicate with clarity, coach their teams with confidence, and build the kind of culture where people genuinely want to perform.
ALIGN Training for Sales
Built on our A.L.I.G.N. methodology, our sales training helps your team sell consultatively, build lasting client relationships, and close more business.
ALIGN Training for Service
We help your service teams listen better, respond with empathy, and create consistently brilliant customer experiences at every touchpoint.
Not Sure Where to Start? Let the Data Tell You.
Before we train, we diagnose. Our surveys and diagnostic tools help you understand exactly where the gaps are in your team's performance, so your training investment goes exactly where it will have the most impact.
Our Clients
Why Choose Align Training?
For over 35 years, we have been the trusted training partner for leading organisations across New Zealand and Australia. Previously known as Integrity Solutions Centre, we now operate as Align Training: the same expertise, the same commitment, and a sharper focus on helping organisations align their people, culture, and customer experience.
We are a team of passionate, experienced professionals dedicated to one thing: training that creates real behaviour change and delivers a measurable return on investment.
What You Can Expect When You Work With Us
Training that does not just tick a box. Here is what changes when your people go through an Align Training programme.
More confident, capable teams
Your people leave every session with practical tools they can use immediately, and the confidence to actually use them.
Consistent customer experience
Every customer, every channel, every time. Aligned teams deliver the same high standard regardless of who is on the phone or standing in the room.
Stronger culture and engagement
When people share a common language and approach, trust grows, accountability improves, and your culture becomes something people actually feel.
Measurable, sustained performance lift
We measure what changes. Clear behaviours, built-in reinforcement, and coaching support mean results that improve over time, not just in the week after training.
Who We Work With
We work with medium to large organisations across New Zealand and Australia, particularly in finance, insurance, healthcare, professional services, and other regulated industries.
Testimonials
Honeycomb Construction
“I am a small business owner. I have been in business since 2017 with no sales training. I went on the Align Selling Sales Training Course in June 2023 and couldn’t recommend it enough. Within the duration of the course, I have gone from closing 11 deals per month to 19! They have a simple and effective sales process that works for beginners to veterans.
By changing the way I think about sales, I’ve also tailored my approach to each customer because of this course. Even my wife commented on how my sales calls have dramatically changed! Kicking myself for not going sooner with the thought of those lost customers. Very impressed and highly recommend to small/ medium business owners!”
William Lin
Managing Director, Honeycomb Construction
Coaching
“A highlight of the leadership programme was Align Coaching that gave me a greater belief in my own leadership style. It has also helped me think about how I can adapt that to my team members.
We did one-on-one coaching with team members alongside strategic planning [as part of the programme], which helped us make work and personal goals for people. It was full-on, but I ended up with a new belief in my team. Everything works so much better once you have engagement.
The coaching aspect was fantastic – that was a highlight for me. You learn about coaching your team, but a big part of that is about learning about personality styles and looking deep into yourself to understand your own leadership style. I learned I was good at what I did and it gave me skills to become better.”
Carolyn Ferrall
CEO, Total Cover, Outdoor Cover – Shade & Awnings
Coaching Training
“I have never, ever had a staff member participate in work-based training and so positively rave about it!!! We now have all of our Facilitators very keen to receive similar training. A particular challenge for Facilitators is managing staff who are generally part-time, mostly working independently and very little face to face connection with their manager let alone colleagues or anyone else in the company. The skills developed through your training positions managers very well to be effective in this situation.”
Karen Wilton
Systems Transformation Manager, NZ Health Group Healthcare
Sales Training
“Across Australasia, the program at end of Q1 delivered a preliminary:
- ROI of 311%
- Gross Margin of 35%,
- exceeding its Gross Margin hurdle of 10%.
- Pipeline Increases: Sales Calls 51%, Client Visits 34%, New Jobs 55%
Hudson changed ownership, rebranded and re-introduced the sales training programme to achieve the following goals:
- A consistent customer focused conversation across the Australasian offices.
- Enhanced business consulting capability for recruitment and HR consultants.
- 10% increase in revenue.
Implementation: 23 managers certified to conduct the programs inhouse for 300 consultants.”
Michael Rolik
Learning & Organisational Development Manager, Hudson. Recruitment
Sales Training
“We are in the final stages of rolling out our new CRM, and I am really proud of the end product which has our sales framework prompts throughout. In addition, we plan on launching the PolyNovo Playbook and running a pre-call planning workshop at our Half Year Meeting next week. Thanks to you, all of that is now possible!”
Valerie Young
Sales Director PolyNovo Healthcare
Sales Training
“For anyone in sales, who wants to increase business while building enduring relationships with their clients, I recommend investing in yourself by attending the next Align Selling sales course.
They delivered a sales process blueprint that was simple to follow and provided me with a 263% ROI within a matter of weeks. It was as easy as breathing.
The course is run in small groups of like-minded people, in a safe and collaborative environment. I sat with initial sceptics, who finished the course, proud to be sales professionals.”
John Milner
Managing Director, Collaborative Consulting, Finance.
Customised Training
“Megan from Align Training was engaging and very interested in delivering the right training to suit our company’s specific needs. Highly recommend their services and will definitely be using them again in the future.”
Rachel Beechey
Director, Rose’s Alteration.
Sales Training
“Fantastic programme. Megan and Luke from Align Training genuinely care and make the tools easy to apply in real conversations. I’ve already seen a big lift in how I build trust and create value. I highly recommend it.”
Ben
Senior Lending Manager at a Financial Services Company
Coaching Training
“We see the Coaching course as an essential tool for helping develop and grow employees and managers in the company. This is not only about growth as an employee but also to help them grow as an individual, as it teaches so many skills about how to believe in oneself as well as in others.
Personally, it changed my mindset to see more potential in people. Everyone has ended up exceeding my expectations and many have moved up the ladder to take on more responsibility and become supervisors themselves.
The skills also carry on outside of work and helped me achieve goals by having tools to navigate the busyness of life and find solutions that actually work to achieve my goals.
I would strongly recommend this course to employers and employees as well as even individuals looking to grow themselves. Thank you to all the leaders and facilitators at the Coaching Course, it is greatly appreciated.”
HarryIutoi-Tauafiafi
Manager, C-Tech Ltd, Manufacturing.
Sales Training
“I completed the Sales training course through Align Training recently, thoroughly enjoyed it. Great content – walked away with a huge amount of knowledge, sales confidence and a bunch of ways to improve our sales approach and process.
Thanks Megan and Luke – will be back for other course in the future for sure.”
Jordan Statham
Managing Director, The Conduction Company, Electrical.
Sales Training
“Fantastic facilitators! Would recommend to anyone looking for some structure in the sales process.”
Desmond Nash
Group Account Director, Acumen, PR and Media.
Frequently Asked Questions
Have a question about how we work, who we work with, or what results you can expect? You will find the most common questions answered below.
Align Training is for organisations that want a common language across the business, so leaders, sales, and service teams plan, communicate, and serve customers consistently. This is most valuable when customers experience multiple touchpoints and you want one shared standard of conversation quality and decision-making.
Typical participants
- Senior leaders and executive sponsors
- Sales leaders and managers
- Sales teams
- Customer service and contact centre teams
- Cross-functional roles that influence customer outcomes
Align Training focuses on alignment across sales, leadership, and service, not sales in isolation. Practically, that means your people use the same core conversation structure and the same definitions of value, next steps, and customer outcomes, then managers coach to that same model.
What you can expect
- A unified conversation approach that works for customer-facing roles and leaders (planning, conversations, coaching)
- Reinforcement and sustainment so training translates into behaviour change, not just a good workshop experience
- Measurement focused on adoption and business outcomes, not attendance and smile sheets
Results vary by context, but measurement should not. Training is most defensible when you agree outcomes up front, baseline the current state, and track behaviour change and business impact over time.
What you can measure
- Lead indicators: use of the agreed conversation structure, quality of discovery questions, value articulation, objection handling, next steps discipline
- Sales performance: win rate, cycle length, average deal size, pipeline coverage, conversion rates
- Service performance: consistency of customer conversations, escalations, retention signals, complaint recovery quality (measures selected to fit your environment)
- Commercial outcomes: revenue, margin, retention, customer lifetime value (where data is available)
Many organisations use established evaluation approaches (for example, Kirkpatrick’s levels) to link learning to behaviour and results.
Sales training builds capability and a consistent approach. Sales coaching embeds it through practice, feedback, and manager-led reinforcement. Most organisations need both if they want sustained change.
How Align supports both
- Training that establishes the shared language and tools
- Coaching rhythms that help managers coach to the same model customers experience
- Reinforcement that keeps the approach alive beyond the workshop
A typical engagement has three parts: align, build, embed.
1. Align
- Define outcomes and success measures
- Confirm your sales and service context
- Map where inconsistency or leakage occurs
2. Build
- Testing & diagnostics to ensure training targets correct pain points
- Practical workshop(s) with role-specific application
- Scenario practice using your real deals and customer interactions
3. Embed
- Manager coaching enablement and tools
- Reinforcement plan because training without sustainment rarely sticks
- Check-ins and measurement against agreed leading and lagging indicators
Yes. Relevance is a major predictor of adoption, and one-size-fits-all programmes often fail for that reason.
Customisation typically includes
- Your value messages, differentiation, and proof points
- Your common objections, barriers, and negotiation realities
- Your customer scenarios
- Your internal handoffs between teams, so customers hear one story, not five versions
Yes. Delivery is selected based on team distribution, schedule constraints, and the level of practice required. Many organisations use blended delivery to balance accessibility with skills practice.
Common options
- In-person workshops
- Virtual instructor-led workshops
- Blended programmes combining workshops with virtual reinforcement and coaching
Training delivers the best results when there is clarity, sponsorship, and follow-through. Here is what we ask from you, in the order that typically makes the biggest difference.
- Clear goals from the start: agreed outcomes so everyone knows what success looks like.
- Visible support from senior leadership: clear sponsorship, consistent messaging, and follow-through that shows this matters.
- An internal champion we can partner with: one point of contact to coordinate, communicate, and keep momentum.
- Coaching from middle management: managers coach to the same language and behaviours, reinforcing the training in day-to-day work.
- Time for learning and follow-through: attendance at the workshop, participation in follow-ups, and regular coaching so skills are applied on the job.
- Real customer scenarios and examples: your situations, objections, and conversations, so practice matches reality.
- Measurable results: a simple baseline and a small set of agreed measures to track adoption and performance improvement.
You are not alone. Most sales training fails for one simple reason, it stops at the workshop. New language is introduced, but day-to-day conversations and coaching stay the same, so people revert to old habits.
Align Training is designed to prevent that. With 35 years’ experience delivering sales and leadership training, we focus on building capability and embedding it, so it shows up in real customer conversations and measurable results.
How Align makes it stick
- Industry-based workshops, not generic content: your customer situations, your objections, and your real scenarios, so the training feels immediately relevant.
- A clear process to follow: one practical conversation structure and set of tools your team can use straight away, consistently.
- Mindset and skillset development: we shift how people think about value and customer outcomes, then build the skills to execute it confidently.
- Manager support that embeds change: managers are equipped to coach the same approach, creating consistent reinforcement in 1:1s, pipeline reviews, and call debriefs.
- Visible follow-through and measurement: simple adoption checks and agreed measures so you can see behaviours changing and performance improving.
Pricing is shaped by what is required to achieve your outcomes, not a one-size menu.
Typical pricing variables
- Team size and roles included
- Delivery format (in-person, virtual, blended)
- Reinforcement duration and intensity
- Measurement and reporting requirements
Align Training is for organisations that want a common language across the business, so leaders, sales, and service teams plan, communicate, and serve customers consistently. This is most valuable when customers experience multiple touchpoints and you want one shared standard of conversation quality and decision-making.
Typical participants
- Senior leaders and executive sponsors
- Sales leaders and managers
- Sales teams
- Customer service and contact centre teams
- Cross-functional roles that influence customer outcomes
Align Training focuses on alignment across sales, leadership, and service, not sales in isolation. Practically, that means your people use the same core conversation structure and the same definitions of value, next steps, and customer outcomes, then managers coach to that same model.
What you can expect
- A unified conversation approach that works for customer-facing roles and leaders (planning, conversations, coaching)
- Reinforcement and sustainment so training translates into behaviour change, not just a good workshop experience
- Measurement focused on adoption and business outcomes, not attendance and smile sheets
Results vary by context, but measurement should not. Training is most defensible when you agree outcomes up front, baseline the current state, and track behaviour change and business impact over time.
What you can measure
- Lead indicators: use of the agreed conversation structure, quality of discovery questions, value articulation, objection handling, next steps discipline
- Sales performance: win rate, cycle length, average deal size, pipeline coverage, conversion rates
- Service performance: consistency of customer conversations, escalations, retention signals, complaint recovery quality (measures selected to fit your environment)
- Commercial outcomes: revenue, margin, retention, customer lifetime value (where data is available)
Many organisations use established evaluation approaches (for example, Kirkpatrick’s levels) to link learning to behaviour and results.
Sales training builds capability and a consistent approach. Sales coaching embeds it through practice, feedback, and manager-led reinforcement. Most organisations need both if they want sustained change.
How Align supports both
- Training that establishes the shared language and tools
- Coaching rhythms that help managers coach to the same model customers experience
- Reinforcement that keeps the approach alive beyond the workshop
A typical engagement has three parts: align, build, embed.
1. Align
- Define outcomes and success measures
- Confirm your sales and service context
- Map where inconsistency or leakage occurs
2. Build
- Testing & diagnostics to ensure training targets correct pain points
- Practical workshop(s) with role-specific application
- Scenario practice using your real deals and customer interactions
3. Embed
- Manager coaching enablement and tools
- Reinforcement plan because training without sustainment rarely sticks
- Check-ins and measurement against agreed leading and lagging indicators
Yes. Relevance is a major predictor of adoption, and one-size-fits-all programmes often fail for that reason.
Customisation typically includes
- Your value messages, differentiation, and proof points
- Your common objections, barriers, and negotiation realities
- Your customer scenarios
- Your internal handoffs between teams, so customers hear one story, not five versions
Yes. Delivery is selected based on team distribution, schedule constraints, and the level of practice required. Many organisations use blended delivery to balance accessibility with skills practice.
Common options
- In-person workshops
- Virtual instructor-led workshops
- Blended programmes combining workshops with virtual reinforcement and coaching
Training delivers the best results when there is clarity, sponsorship, and follow-through. Here is what we ask from you, in the order that typically makes the biggest difference.
- Clear goals from the start: agreed outcomes so everyone knows what success looks like.
- Visible support from senior leadership: clear sponsorship, consistent messaging, and follow-through that shows this matters.
- An internal champion we can partner with: one point of contact to coordinate, communicate, and keep momentum.
- Coaching from middle management: managers coach to the same language and behaviours, reinforcing the training in day-to-day work.
- Time for learning and follow-through: attendance at the workshop, participation in follow-ups, and regular coaching so skills are applied on the job.
- Real customer scenarios and examples: your situations, objections, and conversations, so practice matches reality.
- Measurable results: a simple baseline and a small set of agreed measures to track adoption and performance improvement.
You are not alone. Most sales training fails for one simple reason, it stops at the workshop. New language is introduced, but day-to-day conversations and coaching stay the same, so people revert to old habits.
Align Training is designed to prevent that. With 35 years’ experience delivering sales and leadership training, we focus on building capability and embedding it, so it shows up in real customer conversations and measurable results.
How Align makes it stick
- Industry-based workshops, not generic content: your customer situations, your objections, and your real scenarios, so the training feels immediately relevant.
- A clear process to follow: one practical conversation structure and set of tools your team can use straight away, consistently.
- Mindset and skillset development: we shift how people think about value and customer outcomes, then build the skills to execute it confidently.
- Manager support that embeds change: managers are equipped to coach the same approach, creating consistent reinforcement in 1:1s, pipeline reviews, and call debriefs.
- Visible follow-through and measurement: simple adoption checks and agreed measures so you can see behaviours changing and performance improving.
Pricing is shaped by what is required to achieve your outcomes, not a one-size menu.
Typical pricing variables
- Team size and roles included
- Delivery format (in-person, virtual, blended)
- Reinforcement duration and intensity
- Measurement and reporting requirements
Ready to Build a Team That Performs Consistently?
Whether you know exactly what you need or you're still figuring it out, book a free discovery call and let's work it out together. No pressure, just a straight conversation.