Sales Training
That Changes How Your Team Sells For Good
Most sales training teaches people what to say. Align Selling teaches them how to think, so every conversation builds trust, uncovers real needs, and moves the relationship forward.
Built for How New Zealand Businesses Actually Sell
Most sales teams don’t underperform because they lack product knowledge. They underperform because they lack a consistent, repeatable approach to every conversation.
Align Selling changes that. Built on our proprietary A.L.I.G.N. framework, this programme gives your salespeople the structure, skills, and confidence to sell ethically, consultatively, and effectively, in every interaction, with every customer.
Why Align Selling Matters for NZ Organisations
New Zealanders are savvy. They’ve heard the pitches, sat through the demos, and seen through the pressure tactics. What they respond to is a salesperson who genuinely understands their situation and helps them make a great decision. That’s what Align Selling builds.
Higher Win Rates and Conversion
Teams engage buyers in purposeful discussions that uncover needs and increase the likelihood of deal closure.
Shorter, More Predictable Sales Cycles
Clearer alignment on value and next steps speeds up decision-making and reduces stalled opportunities.
Stronger Customer Trust
Building Trust and Improving Outcomes in Healthcare Sector
Consistent, Repeatable Performance
Discipline and reinforced behaviours create predictable execution across your commercial function.
Stronger, More Profitable Relationships
Selling becomes less transactional and more value-led, helping you retain customers and grow share of wallet.
This training is designed specifically to support B2B sales professionals and commercial leaders selling complex solutions in New Zealand, helping organisations perform with clarity, confidence and measurable impact.
Proven Results for Businesses
Our comprehensive sales training programmes deliver measurable outcomes that transform business performance:
SALES GROWTH
48.2% year-over-year increase
CROSS- SELLING
EMPLOYEE RETENTION
REVENUE GROWTH
CUSTOMER SATISFACTION
NEW HIRE PRODUCTIVITY
NPS IMPROVEMENT
SALES GROWTH
CROSS- SELLING
EMPLOYEE RETENTION
REVENUE GROWTH
CUSTOMER SATISFACTION
NEW HIRE PRODUCTIVITY
NPS IMPROVEMENT
How Align Selling Works for NZ Organisations
Align Selling isn’t a one-day workshop that people forget by Friday. It’s a structured behaviour-change programme delivered in a way that creates lasting habits, not just short-term enthusiasm. |
- Face-to-face or virtual workshops that are practical, engaging, and immediately applicable. No theory for the sake of it.
- Real-world scenarios drawn from your industry so your team practises on situations they actually face.
- Dedicated manager coaching so leaders reinforce the right behaviours long after the programme ends.
- Built to integrate with your CRM and performance metrics so you can track behaviour change and commercial impact.
- Ongoing support to embed learning and sustain performance improvement over time.
Each delivery pathway ensures practical application beyond the workshop so skills translate into sustained performance improvement.
What Makes Align Selling Different
Most training delivers knowledge. Align Selling delivers behaviour change, and there’s a significant difference. Knowledge tells people what to do. Behaviour change ensures they actually do it, consistently, in every sales conversation. |
Gives every salesperson a structured, repeatable approach so quality isn’t dependent on individual personality or experience.
Every element of the programme is tied to commercial outcomes, so you can measure the return, not just the reaction.
Reinforcement and coaching are built into the programme, not bolted on afterwards, so learning sticks.
Designed specifically for New Zealand business contexts: the relationships, the industries, the way customers here make decisions.
This creates consistency, predictability and improved performance across your commercial teams.
Testimonials
Honeycomb Construction
“I am a small business owner. I have been in business since 2017 with no sales training. I went on the Align Selling Sales Training Course in June 2023 and couldn’t recommend it enough. Within the duration of the course, I have gone from closing 11 deals per month to 19! They have a simple and effective sales process that works for beginners to veterans.
By changing the way I think about sales, I’ve also tailored my approach to each customer because of this course. Even my wife commented on how my sales calls have dramatically changed! Kicking myself for not going sooner with the thought of those lost customers. Very impressed and highly recommend to small/ medium business owners!”
William Lin
Managing Director, Honeycomb Construction
Coaching
“A highlight of the leadership programme was Align Coaching that gave me a greater belief in my own leadership style. It has also helped me think about how I can adapt that to my team members.
We did one-on-one coaching with team members alongside strategic planning [as part of the programme], which helped us make work and personal goals for people. It was full-on, but I ended up with a new belief in my team. Everything works so much better once you have engagement.
The coaching aspect was fantastic – that was a highlight for me. You learn about coaching your team, but a big part of that is about learning about personality styles and looking deep into yourself to understand your own leadership style. I learned I was good at what I did and it gave me skills to become better.”
Carolyn Ferrall
CEO, Total Cover, Outdoor Cover – Shade & Awnings
Coaching Training
“I have never, ever had a staff member participate in work-based training and so positively rave about it!!! We now have all of our Facilitators very keen to receive similar training. A particular challenge for Facilitators is managing staff who are generally part-time, mostly working independently and very little face to face connection with their manager let alone colleagues or anyone else in the company. The skills developed through your training positions managers very well to be effective in this situation.”
Karen Wilton
Systems Transformation Manager, NZ Health Group Healthcare
Sales Training
“Across Australasia, the program at end of Q1 delivered a preliminary:
- ROI of 311%
- Gross Margin of 35%,
- exceeding its Gross Margin hurdle of 10%.
- Pipeline Increases: Sales Calls 51%, Client Visits 34%, New Jobs 55%
Hudson changed ownership, rebranded and re-introduced the sales training programme to achieve the following goals:
- A consistent customer focused conversation across the Australasian offices.
- Enhanced business consulting capability for recruitment and HR consultants.
- 10% increase in revenue.
Implementation: 23 managers certified to conduct the programs inhouse for 300 consultants.”
Michael Rolik
Learning & Organisational Development Manager, Hudson. Recruitment
Sales Training
“We are in the final stages of rolling out our new CRM, and I am really proud of the end product which has our sales framework prompts throughout. In addition, we plan on launching the PolyNovo Playbook and running a pre-call planning workshop at our Half Year Meeting next week. Thanks to you, all of that is now possible!”
Valerie Young
Sales Director PolyNovo Healthcare
Sales Training
“For anyone in sales, who wants to increase business while building enduring relationships with their clients, I recommend investing in yourself by attending the next Align Selling sales course.
They delivered a sales process blueprint that was simple to follow and provided me with a 263% ROI within a matter of weeks. It was as easy as breathing.
The course is run in small groups of like-minded people, in a safe and collaborative environment. I sat with initial sceptics, who finished the course, proud to be sales professionals.”
John Milner
Managing Director, Collaborative Consulting, Finance.
Customised Training
“Megan from Align Training was engaging and very interested in delivering the right training to suit our company’s specific needs. Highly recommend their services and will definitely be using them again in the future.”
Rachel Beechey
Director, Rose’s Alteration.
Sales Training
“Fantastic programme. Megan and Luke from Align Training genuinely care and make the tools easy to apply in real conversations. I’ve already seen a big lift in how I build trust and create value. I highly recommend it.”
Ben
Senior Lending Manager at a Financial Services Company
Coaching Training
“We see the Coaching course as an essential tool for helping develop and grow employees and managers in the company. This is not only about growth as an employee but also to help them grow as an individual, as it teaches so many skills about how to believe in oneself as well as in others.
Personally, it changed my mindset to see more potential in people. Everyone has ended up exceeding my expectations and many have moved up the ladder to take on more responsibility and become supervisors themselves.
The skills also carry on outside of work and helped me achieve goals by having tools to navigate the busyness of life and find solutions that actually work to achieve my goals.
I would strongly recommend this course to employers and employees as well as even individuals looking to grow themselves. Thank you to all the leaders and facilitators at the Coaching Course, it is greatly appreciated.”
HarryIutoi-Tauafiafi
Manager, C-Tech Ltd, Manufacturing.
Sales Training
“I completed the Sales training course through Align Training recently, thoroughly enjoyed it. Great content – walked away with a huge amount of knowledge, sales confidence and a bunch of ways to improve our sales approach and process.
Thanks Megan and Luke – will be back for other course in the future for sure.”
Jordan Statham
Managing Director, The Conduction Company, Electrical.
Sales Training
“Fantastic facilitators! Would recommend to anyone looking for some structure in the sales process.”
Desmond Nash
Group Account Director, Acumen, PR and Media.
Your Competitors Aren’t Waiting. Neither Should You.
Let’s talk about where your team is now, where you want them to be, and what it will take to close that gap. Book a free discovery call with one of our training specialists. No obligation, just a straight conversation. |
Frequently Asked Questions
Helping startups and small businesses simplify processes, optimise performance, and scale with confidence
We work with organisations across diverse industries, including banking and financial services, medical device and healthcare, equipment hire and construction, agriculture and primary industries, Te Ao Māori organisations, and professional services. We have specific expertise in complex and regulated environments and can tailor our approach to your industry’s unique challenges.
We offer flexible delivery options to suit your needs. Training can be delivered in-person for maximum engagement at your location, or online/virtually if that works better for your team. For virtual delivery, we typically structure workshops as three half-day sessions rather than full-day sessions to optimise engagement and retention.
Our programmes typically span 12-16 weeks, including the initial diagnostic phase, core workshops, leadership and coaching development, and reinforcement and consolidation. However, the exact duration depends on your organisation’s needs and goals. We work with you to design a programme that fits your timeline and budget.
We measure success through multiple metrics, including pre- and post-training assessments, sales performance metrics (e.g., conversion rates, deal size, pipeline), behavioural observations, and management scorecards aligned to commercial outcomes. We also track adoption and use of the A.L.I.G.N. framework through ongoing feedback and coaching.
The A.L.I.G.N. framework is a simple, agile model that applies across all customer-facing conversations, not just sales. It emphasises needs-based, values-aligned conversations and is designed to drive lasting behaviour change. Unlike complex sales methodologies, A.L.I.G.N. is easy to learn, remember, and apply in real-world situations.
Absolutely. Every organisation is unique, and we believe training should reflect that. We start with a diagnostic phase to understand your specific challenges, goals, and context. We then design a tailored programme that addresses your needs and aligns with your organisation’s values and strategy.
The discovery call is a free, no-obligation conversation where we learn about your organisation, your sales challenges, your goals, and your team’s current capabilities. We discuss your timeline, budget, and preferred delivery format. By the end of the call, you’ll have a clear understanding of how Align Training can help you achieve your sales transformation goals.
Yes, we can certify internal facilitators to deliver the A.L.I.G.N. framework training within your organisation. This is particularly valuable for larger organisations or those looking for a long-term, sustainable approach to training and development.
We work with each client to ensure the training programme is tailored to their needs and delivers the desired results. If for any reason you’re not satisfied with the programme, we encourage you to discuss your concerns with us so we can address them. Specific terms and conditions are outlined in our service agreement.
We work with organisations across diverse industries, including banking and financial services, medical device and healthcare, equipment hire and construction, agriculture and primary industries, Te Ao Māori organisations, and professional services. We have specific expertise in complex and regulated environments and can tailor our approach to your industry’s unique challenges.
We offer flexible delivery options to suit your needs. Training can be delivered in-person for maximum engagement at your location, or online/virtually if that works better for your team. For virtual delivery, we typically structure workshops as three half-day sessions rather than full-day sessions to optimise engagement and retention.
Our programmes typically span 12-16 weeks, including the initial diagnostic phase, core workshops, leadership and coaching development, and reinforcement and consolidation. However, the exact duration depends on your organisation’s needs and goals. We work with you to design a programme that fits your timeline and budget.
We measure success through multiple metrics, including pre- and post-training assessments, sales performance metrics (e.g., conversion rates, deal size, pipeline), behavioural observations, and management scorecards aligned to commercial outcomes. We also track adoption and use of the A.L.I.G.N. framework through ongoing feedback and coaching.
The A.L.I.G.N. framework is a simple, agile model that applies across all customer-facing conversations, not just sales. It emphasises needs-based, values-aligned conversations and is designed to drive lasting behaviour change. Unlike complex sales methodologies, A.L.I.G.N. is easy to learn, remember, and apply in real-world situations.
Absolutely. Every organisation is unique, and we believe training should reflect that. We start with a diagnostic phase to understand your specific challenges, goals, and context. We then design a tailored programme that addresses your needs and aligns with your organisation’s values and strategy.
The discovery call is a free, no-obligation conversation where we learn about your organisation, your sales challenges, your goals, and your team’s current capabilities. We discuss your timeline, budget, and preferred delivery format. By the end of the call, you’ll have a clear understanding of how Align Training can help you achieve your sales transformation goals.
Yes, we can certify internal facilitators to deliver the A.L.I.G.N. framework training within your organisation. This is particularly valuable for larger organisations or those looking for a long-term, sustainable approach to training and development.
We work with each client to ensure the training programme is tailored to their needs and delivers the desired results. If for any reason you’re not satisfied with the programme, we encourage you to discuss your concerns with us so we can address them. Specific terms and conditions are outlined in our service agreement.