SPQ*GOLD®: The Sales Preference Questionnaire
Uncover the Hidden Barriers to Sales Success in Your AU Team
About This Assessment
The SPQ*GOLD® (Sales Preference Questionnaire) is the original, research-based assessment designed to identify the precise forms of this reluctance that may be holding your salespeople back. Developed by Behavioural Sciences Research Press, this powerful diagnostic tool provides a deep dive into the emotional and psychological factors that inhibit prospecting and self-promotion.
By identifying these hidden barriers, you can provide targeted coaching and training to help your sales team become more proactive, resilient, and successful.
What is Sales Call Reluctance®?
Telephobia
Yielder
Role Rejection
Social Self-Consciousness
Fear of selling to upscale clients.
How It Works
Benefits of the SPQ*GOLD® Assessment
Identify Hidden Barriers
Uncover the root causes of poor prospecting activity and sales performance.
Targeted Coaching
Provide specific, targeted coaching to help salespeople overcome their individual forms of reluctance.
Improved Sales Performance
Increase prospecting activity, build a stronger pipeline, and drive higher sales results.
Smarter Recruitment
Use the assessment to identify candidates with a low propensity for sales reluctance.
Ready to Build a More Proactive Sales Team?
Frequently Asked Questions
Helping startups and small businesses simplify processes, optimise performance, and scale with confidence
No, Sales Call Reluctance® can affect salespeople at all levels of experience. The SPQ*GOLD® assessment is a valuable tool for both new and experienced salespeople.
Yes, the online assessment can be completed by anyone in New Zealand with an internet connection. We are an authorised partner for SPQ*GOLD® in AU.
The SPQ*GOLD® is not a personality test. It is a specific, diagnostic tool that measures the presence and intensity of the various forms of Sales Call Reluctance®. It is designed to be used for coaching and development, not for selection.
No, Sales Call Reluctance® can affect salespeople at all levels of experience. The SPQ*GOLD® assessment is a valuable tool for both new and experienced salespeople.
Yes, the online assessment can be completed by anyone in New Zealand with an internet connection. We are an authorised partner for SPQ*GOLD® in AU.
The SPQ*GOLD® is not a personality test. It is a specific, diagnostic tool that measures the presence and intensity of the various forms of Sales Call Reluctance®. It is designed to be used for coaching and development, not for selection.