Sales training for small businesses that builds relationships and turns conversations into customers
ALIGN Selling gives you a clear structure for every customer conversation, so you keep selling when everything else is urgent.
About This
Training Programme
ALIGN Selling gives you one structured way to run every customer conversation, so selling carries on even in a week when everything else is urgent. You will build trust in every conversation. You will qualify every opportunity, ask before you pitch, put your price forward and hold it, and follow up with a system you can rely on. That’s what makes our sales training for small businesses different
Have 20 or more employees? See how Align Selling works for mid-sized organisations and large organisations.
Do these small business sales problems sound familiar?
Techniques and scripts do not cut it anymore. Customers are more informed and competition is intense, so you need a simple way to understand their needs, solve their problems and build trust, around a busy week.
You quote before you understand the need
Quotes go out on every enquiry and few come back. You ask first, find out where the customer is now and where they would like to be, and quote once the solution fits.
Price decides the job
When the value is unclear, price is all the customer has to compare, and a discount feels like the only move. You connect your solution to their goals first, so value outweighs price and you protect your margin.
Selling slips when the work piles up
Delivery fills the week, sales conversations slide, and a busy month is followed by a quiet one. Under pressure you fall back on what you know, so ALIGN becomes what you know.
Selling lives in your head
You know how to win work, but your first sales hire has nothing to follow. One conversation framework gives everyone in the business the same language for selling, service and coaching.
Good customers drift away
Most of your work arrives by referral, and once a job is done the next conversation depends on you finding the time. You plan the relationship as well as the sale, so each customer becomes a life-long customer who sends others your way.
Proven Results, from Real Names in the Business World
No made-up stats, no industry averages. Every number below came from a real client, and we’ll tell you exactly who on the call.
Preliminary ROI achieved by Hudson Recruitment within one quarter of rolling out Align Selling across their Australasian offices.
Sales Calls
Client Visits
New Jobs
End of Q1, reported by Hudson L&OD
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Deals closed per month by Honeycomb Construction after completing the Align Selling programme, up from zero formal sales training beforehand.
- 3x increase in pipeline
- Consistently high incr in revenue
Managing Director, Honeycomb Construction
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ROI delivered for Collaborative Consulting within weeks of finishing the programme, using a sales process simple enough for sceptics to adopt fast.
Financial Industry
Managing Director, Collaborative Consulting
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An 8 Week Programme
An eight-week programme, from workshop to graduation, starting after your first conversation details are finalised.
A one and a half day foundational workshop, then seven weekly 90-minute application sessions, then graduation. A diagnostic runs before the workshop and a re-measure follows graduation.
Delivered in person, virtually as three half days, or blended across the two. We work across the globe.
For Small Teams
Run the programme in-house with your whole team, built on your own deals and your own industry. Everyone learns the same method at the same time, which is the fastest way to get one consistent way of selling across the business. Delivered in person anywhere in New Zealand, or virtually.
For Individual Owners
Join a public course with owners from other businesses. Open enrolment, small groups, and the same programme that helped Honeycomb Construction increase their sales by 73%
From people who sell for a living
Real results, from the people who lived them. No spin, just what changed after the training.
Kicking myself for not doing this sooner!
Simple and effective sales process that works for beginners to veterans. Went from closing 11 deals per month to 19.
Honeycomb Construction
William Lin
Managing Director
“Megan from Align Training was engaging and very interested in delivering the right training to suit our company’s specific needs. Highly recommend their services and will definitely be using them again in the future.”
Rachel Beechey
Director, Rose’s Alteration.
“I am a small business owner. I have been in business since 2017 with no sales training. I went on the Align Selling Sales Training Course in June 2023 and couldn’t recommend it enough. Within the duration of the course, I have gone from closing 11 deals per month to 19! They have a simple and effective sales process that works for beginners to veterans.
By changing the way I think about sales, I’ve also tailored my approach to each customer because of this course. Even my wife commented on how my sales calls have dramatically changed! Kicking myself for not going sooner with the thought of those lost customers. Very impressed and highly recommend to small/ medium business owners!”
William Lin
Managing Director, Honeycomb Construction
“I have never, ever had a staff member participate in work-based training and so positively rave about it!!! We now have all of our Facilitators very keen to receive similar training. A particular challenge for Facilitators is managing staff who are generally part-time, mostly working independently and very little face to face connection with their manager let alone colleagues or anyone else in the company. The skills developed through your training positions managers very well to be effective in this situation.”
Karen Wilton
Systems Transformation Manager, NZ Health Group Healthcare
“We are in the final stages of rolling out our new CRM, and I am really proud of the end product which has our sales framework prompts throughout. In addition, we plan on launching the PolyNovo Playbook and running a pre-call planning workshop at our Half Year Meeting next week. Thanks to you, all of that is now possible!”
Valerie Young
Sales Director PolyNovo Healthcare
“I completed the Sales training course through Align Training recently, thoroughly enjoyed it. Great content – walked away with a huge amount of knowledge, sales confidence and a bunch of ways to improve our sales approach and process.
Thanks Megan and Luke – will be back for other course in the future for sure.”
Jordan Statham
Managing Director, The Conduction Company, Electrical.
“Fantastic facilitators! Would recommend to anyone looking for some structure in the sales process.”
Desmond Nash
Group Account Director, Acumen, PR and Media.
Proven Results for Small Businesses and Teams
Numbers only tell you what happened if the approach behind them holds up. That’s why every result below comes from teams who moved to a structured, strategic way of selling, not just another script.
48.2% year-over-year increase in sales
Structured conversations turn more prospects into paying customers, not just more activity.
196% increase in cross-selling opportunities
Teams that understand the whole account spot more ways to add value, and more reasons for the customer to say yes.
23% increase in revenue within 6 months
Results show up fast because the training changes behaviour from the first workshop, not months later.
Customer satisfaction up from the 12th to the 93rd percentile
When selling stops being transactional, customers notice, and it shows in how they rate the experience.
Your customers arrive informed. The conversation is where they decide.
Customers research and shortlist on their own, increasingly with AI, long before they meet your team. When they reach a salesperson, they are checking whether what they have read holds up. That conversation is the part you can train.
AI answers product questions. Customers still turn to a salesperson to diagnose the problem, reduce the risk in a decision and build trust. That conversation is the one we train.
FAQs
Frequently Asked Questions
Straight answers on time, cost of attention, and what actually changes in your selling. Still unsure? Talk it through with us.
Is sales training worth it for a small business?
It depends on whether it changes what happens on Monday. A day in a room rarely does. This programme runs a diagnostic before training and re-measures against it afterwards, so you see which parts of your selling improved rather than taking it on trust. Honeycomb Construction went from 11 to 19 deals a month.
How much time does it take away from running my business?
Less than a day out of business, plus about an hour and a half a week. You start with a one and a half day workshop. After that, there are seven weekly 90-minute application sessions, then graduation. Those sessions work on your live deals, so it's work you needed to do anyway. A short diagnostic runs before the workshop, and we re-measure after graduation so you can see what changed.
I am the only person who sells. Is this still for me?
Yes. Owner-sellers are a large part of who this is built for. The emphasis shifts to having one consistent method that survives a busy week, rather than to managing a team.
What sales skills does the programme cover?
Planning and researching before a meeting, asking insight-led discovery questions, presenting your solution against the customer’s goals, handling objections and price, and securing clear next steps. All of it is taught through the five stages of the A.L.I.G.N. framework and practised on your own deals.
Do you run this in person or online?
Both, and blended. In-person delivery anywhere in New Zealand, virtual sessions, or a combination.
Book a 20 Minute Discovery Call
A no-obligation chat about where your team’s losing deals, and we’ll tell you straight if we’re not the right fit.
- We will ask about your win rate, your sales cycle and where deals stall
- You will get an honest read on what is actually causing it
- Ballpark pricing on the call, so there are no surprises later