Sales training for large organisations that brings every team and region to one standard of customer conversation
ALIGN Selling gives every team one conversation framework. Your salespeople use it, your managers coach it, your leaders measure it against a baseline, and every customer gets the same standard of care.
For global organisations of 20 to 200 people, delivered in person or virtually across multiple sites.
About This
Training Programme
With several teams, sites and layers of leadership, each group builds its own way of running a customer conversation. That is natural. It also makes performance hard to compare and a good result hard to repeat, because every manager coaches to a different picture of good.
ALIGN Selling™ gives every team the same five steps to plan, lead and close a customer conversation. New starters in any office learn the same approach from day one, managers coach to it, and leaders see results against the baseline set at the start.
Selling is understanding people’s needs, solving problems, building trust and helping them achieve their goals. That definition holds for a salesperson, a service team and an account manager, so ALIGN Selling carries across every role that speaks to a customer.
Fewer than 250 employees? See how ALIGN Selling works for mid-sized businesses and small businesses.
Do these large organisation sales problems sound familiar?
Techniques and scripts do not cut it anymore. Customers are more informed and competition is intense, so every team, region and leader needs one consistent way to understand customer needs, solve their problems and build trust.
Every office has its own playbook
Teams and regions each build their own approach, so the customer’s experience depends on who picks up. One conversation framework runs through every team and level, so everyone works from the same five steps.
Big deals have a committee behind them
Conversations reach one contact while others with a say form their own view. Your team asks how decisions are made, plans for every influencer and brings them in before the proposal lands.
Procurement turns value into a price comparison
Formal processes line similar offers up side by side, and the lowest price looks like the easy answer. Your team builds the case around the customer’s goals and risks first, so value outweighs cost before price appears.
The forecast depends on who you ask
Each team defines its stages in its own way, so the pipeline leadership reads is part fact and part hope. Every conversation ends with an agreed outcome, so each stage means the same thing in every team and the forecast reflects what customers have decided.
Strategic accounts rest on one relationship
A key account runs through one person, and a change of role on either side puts it at risk. Your team tiers its accounts, scores each relationship and builds it at several levels, with a review rhythm and renewal plan for every account.
Proven Results, from Real Names in the Business World
No made-up stats, no industry averages. Every number below came from a real client, and we’ll tell you exactly who on the call.
Preliminary ROI achieved by Hudson Recruitment within one quarter of rolling out Align Selling across their Australasian offices.
Sales Calls
Client Visits
New Jobs
End of Q1, reported by Hudson L&OD
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Yearly increase in sales across teams that moved to a structured, strategic way of selling.
- 3x increase in pipeline
- Consistently high incr in revenue
Managing Director, Honeycomb Construction
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ROI delivered for Collaborative Consulting within weeks of finishing the programme, using a sales process simple enough for sceptics to adopt fast.
Financial Industry
Managing Director, Collaborative Consulting
Read Case Study
An 8 Week Programme
An eight-week programme, from workshop to graduation, starting after your first conversation details are finalised.
A one and a half day foundational workshop, then seven weekly 90-minute application sessions, then graduation. A diagnostic runs before the workshop and a re-measure follows graduation.
Delivered in person, virtually as three half days, or blended across the two. We work across the globe.
Multi-Team and Multi-Region Rollout
Run the programme across your whole sales function in phased cohorts, so no team is out of the market at the same time. Sequenced to fit your operating calendar and your quarter ends, and consistent enough that a salesperson moving between regions finds the same method waiting for them.
Delivered in person anywhere in New Zealand, virtually, or blended across sites.
Train Your Trainers
For organisations that want the capability in-house permanently, we can certify your sales leaders or L&D team to run the framework themselves, so new hires get the same programme in year three as your first cohort did in year one.
From people who sell for a living
Real results, from the people who lived them. No spin, just what changed after the training.
Kicking myself for not doing this sooner!
Simple and effective sales process that works for beginners to veterans. Went from closing 11 deals per month to 19.
Honeycomb Construction
William Lin
Managing Director
“Megan from Align Training was engaging and very interested in delivering the right training to suit our company’s specific needs. Highly recommend their services and will definitely be using them again in the future.”
Rachel Beechey
Director, Rose’s Alteration.
“I am a small business owner. I have been in business since 2017 with no sales training. I went on the Align Selling Sales Training Course in June 2023 and couldn’t recommend it enough. Within the duration of the course, I have gone from closing 11 deals per month to 19! They have a simple and effective sales process that works for beginners to veterans.
By changing the way I think about sales, I’ve also tailored my approach to each customer because of this course. Even my wife commented on how my sales calls have dramatically changed! Kicking myself for not going sooner with the thought of those lost customers. Very impressed and highly recommend to small/ medium business owners!”
William Lin
Managing Director, Honeycomb Construction
“I have never, ever had a staff member participate in work-based training and so positively rave about it!!! We now have all of our Facilitators very keen to receive similar training. A particular challenge for Facilitators is managing staff who are generally part-time, mostly working independently and very little face to face connection with their manager let alone colleagues or anyone else in the company. The skills developed through your training positions managers very well to be effective in this situation.”
Karen Wilton
Systems Transformation Manager, NZ Health Group Healthcare
“We are in the final stages of rolling out our new CRM, and I am really proud of the end product which has our sales framework prompts throughout. In addition, we plan on launching the PolyNovo Playbook and running a pre-call planning workshop at our Half Year Meeting next week. Thanks to you, all of that is now possible!”
Valerie Young
Sales Director PolyNovo Healthcare
“I completed the Sales training course through Align Training recently, thoroughly enjoyed it. Great content – walked away with a huge amount of knowledge, sales confidence and a bunch of ways to improve our sales approach and process.
Thanks Megan and Luke – will be back for other course in the future for sure.”
Jordan Statham
Managing Director, The Conduction Company, Electrical.
“Fantastic facilitators! Would recommend to anyone looking for some structure in the sales process.”
Desmond Nash
Group Account Director, Acumen, PR and Media.
Proven Results for Organisations and Teams
Numbers only tell you what happened if the approach behind them holds up. Every result below comes from teams who moved to a structured, strategic way of selling.
48.2% year-over-year increase in sales
Structured conversations turn more prospects into paying customers, not just more activity.
196% increase in cross-selling opportunities
Teams that understand the whole account spot more ways to add value, and more reasons for the customer to say yes.
23% increase in revenue within 6 months
Results show up fast because the training changes behaviour from the first workshop, not months later.
Customer satisfaction up from the 12th to the 93rd percentile
When selling stops being transactional, customers notice, and it shows in how they rate the experience.
Your customers arrive informed. The conversation is where they decide.
Customers research and shortlist on their own, increasingly with AI, long before they meet your team. When they reach a salesperson, they are checking whether what they have read holds up. That conversation is the part you can train.
AI answers product questions. Customers still turn to a salesperson to diagnose the problem, reduce the risk in a decision and build trust. That conversation is the one we train.
FAQs
Frequently Asked Questions
Straight answers on time, cost of attention, and what actually changes in your selling. Still unsure? Talk it through with us.
How many people can you train at once, and how long does a full rollout take?
The programme runs in phased cohorts so that no team is out of the market at the same time, and the sequence is built around your operating calendar.
Can you deliver to teams in several regions?
Yes, in person anywhere in New Zealand, virtually, or blended. The method is identical across sites, which is the point: a salesperson moving between regions finds the same approach waiting for them.
How do you prove it worked to our board?
We run diagnostics across your teams before training, covering win rate, cycle length and conversation quality, and agree the measures on paper. At the end, we report against that baseline by team and organisation-wide. Hudson Recruitment reached 311% preliminary ROI within one quarter.
What happens to the people we hire next year?
The framework is documented, so it can be taught to new hires by your own sales leaders, and we can discuss ongoing cohorts or certifying your team to run it internally.
Some of our people have sold for twenty years. Will they engage with this?
It is the most common question at this size and a fair one. Collaborative Consulting described the process as simple enough for sceptics to adopt fast. The programme works on live deals rather than theory, so experienced people apply it to their own pipeline from the first session.
Book a 20 Minute Discovery Call
A no-obligation chat about where your team’s losing deals, and we’ll tell you straight if we’re not the right fit.
- We will ask about your win rate, your sales cycle and where deals stall
- You will get an honest read on what is actually causing it
- Ballpark pricing on the call, so there are no surprises later