Creating Member Value through Sales Training in Customer-Owned Banks in Australia and New Zealand
In the unique landscape of customer-owned banks in Australia and New Zealand, the emphasis on creating member value is more critical than ever. At Align Training Centre, we recognise that the key to this value creation lies in specialised sales training tailored for customer-owned banking institutions.
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Case Study: Smith & Nephew – Establishing a Common Sales Language Across a Growing Sales Team
Before 2017, the Sports Medicine division of Smith & Nephew—comprising around 600 sales representatives—lacked a formalised sales process. Within a complex orthopaedic sales environment and a rapidly expanding product portfolio, the absence of a structured approach posed significant challenges
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Case Study: Price Chopper Service Transformation
Like many retailers, this large national chain was facing challenges with high staff turnover and declining employee engagement—issues that directly impacted customer experience and overall sales performance. Despite their efforts to build a values-based culture, many frontline employees struggled to connect with
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Case Study: Abbott Diabetes Care – Building a Scalable, Values-Driven Sales Culture
Abbott Diabetes Care (ADC) is a global leader in diabetes care, supported by a team of approximately 70,000 employees and a robust portfolio spanning diagnostics, medical devices, nutrition, and generic pharmaceuticals. Operating in over 150 countries
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Can our financial institutions rebuild trust?
It has been a long time coming. Last week the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry released its final report. As prescribed in its remit, the Royal Commission found evidence of misconduct in quite a number
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Can Leadership Skills Be Learned?
Leadership is a skill that can be learned. While some people may be naturally more inclined to lead than others, everyone can develop the skills and qualities necessary to be an effective leader. In this blog post, we will discuss the different leadership skills that
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