Executive coaching training that aligns your leadership team and lifts the whole organisation
ALIGN Coaching™ gives executives one practical framework for the conversations that align strategy, build capability and lift performance across the organisation. It runs on the same five steps your teams sell and serve with.
About This Training Programme
for Executive Leaders
At executive level, every conversation is a signal. Culture radiates outward from what leaders do, and over time it shapes what the whole organisation normalises and expects. Whatever your leadership team tolerates, the organisation normalises. Whatever it celebrates, the organisation repeats.
ALIGN Coaching™ builds capability and unlocks potential through purposeful conversations that create ownership and accountability in your leadership team. Built on the A.L.I.G.N.™ framework, it aligns your values and leadership intent, your organisation’s goals and your people’s development goals. It moves you from telling to asking and from fixing to developing. It also runs on the same framework as ALIGN Selling™ and ALIGN Customer Experience™, so your executives, managers and front-line teams share one language.
New to leading a team? See our first-time manager training. Leading a sales team? See our sales manager training. Developing leaders across your organisation? See our leadership development training. Leading experienced managers? See our experienced manager training.
Do these executive problems sound familiar?
Executives carry the strategy, the culture and the results. Your own job, managing, leading and coaching compete for the same time, and coaching is the first to slip. You need a simple way to align your leadership team, build capability and deliver results through your people.
Values stay on the wall
Values are clear in the boardroom and the experience differs by team. Culture is what people experience in the way they are led. You model one behaviour at a time and it ripples through every leader below you.
Strategy stops at the leadership table
Goals are set at the top and each team hears a different version. The cost shows up slowly, in effort that points different ways. In the Aim step you connect daily work to vision and mission.
Decisions queue at your door
Leaders bring you the decision and you make it, because it is faster today. It limits growth tomorrow and slows the organisation when you are away. You shift from telling to asking, so your leaders own their decisions.
Every function speaks its own language
Sales, service and leadership each use a different method, and customers feel the friction. You run one framework through the executive team, managers and front-line teams. The same five steps give everyone one language, so customers receive the same quality of care from everyone.
No one is ready to step up
A leader cannot step back when no one is ready to step up. The cost shows up slowly, in leaders who repeat the same mistakes. You coach in the moment and on future capability, then agree a SMART capability plan owned by them.
Proven Outcomes for Organisations and Leaders
No made-up stats, no industry averages. We track impact against the leadership goals, behavioural indicators, and performance metrics agreed with your organisation from the start.
Preliminary ROI achieved by Hudson Recruitment within one quarter of rolling out Align Selling across their Australasian offices.
Sales Calls
Client Visits
New Jobs
End of Q1, reported by Hudson L&OD
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Deals closed per month by Honeycomb Construction after completing the Align Selling programme, up from zero formal sales training beforehand.
- 3x increase in pipeline
- Consistently high incr in revenue
Managing Director, Honeycomb Construction
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ROI delivered for Collaborative Consulting within weeks of finishing the programme, using a sales process simple enough for sceptics to adopt fast.
Financial Industry
Managing Director, Collaborative Consulting
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An 8 Week Programme
An eight-week programme, starting after your first conversation details are finalised, from workshop to graduation.
A one and a half day foundational workshop, then seven weekly 90-minute application sessions, then graduation. A diagnostic runs before the workshop and a re-measure follows graduation.
Delivered in person, virtually as three half days, or blended across the two. We work across the globe.
Executive Coaching Results, From Leaders Who've Made the Shift
Real results, from the people who lived them. No spin, just what changed after the training.
Kicking myself for not doing this sooner!
Simple and effective sales process that works for beginners to veterans. Went from closing 11 deals per month to 19.
Honeycomb Construction
William Lin
Managing Director
“Megan from Align Training was engaging and very interested in delivering the right training to suit our company’s specific needs. Highly recommend their services and will definitely be using them again in the future.”
Rachel Beechey
Director, Rose’s Alteration.
“I am a small business owner. I have been in business since 2017 with no sales training. I went on the Align Selling Sales Training Course in June 2023 and couldn’t recommend it enough. Within the duration of the course, I have gone from closing 11 deals per month to 19! They have a simple and effective sales process that works for beginners to veterans.
By changing the way I think about sales, I’ve also tailored my approach to each customer because of this course. Even my wife commented on how my sales calls have dramatically changed! Kicking myself for not going sooner with the thought of those lost customers. Very impressed and highly recommend to small/ medium business owners!”
William Lin
Managing Director, Honeycomb Construction
“I have never, ever had a staff member participate in work-based training and so positively rave about it!!! We now have all of our Facilitators very keen to receive similar training. A particular challenge for Facilitators is managing staff who are generally part-time, mostly working independently and very little face to face connection with their manager let alone colleagues or anyone else in the company. The skills developed through your training positions managers very well to be effective in this situation.”
Karen Wilton
Systems Transformation Manager, NZ Health Group Healthcare
“We are in the final stages of rolling out our new CRM, and I am really proud of the end product which has our sales framework prompts throughout. In addition, we plan on launching the PolyNovo Playbook and running a pre-call planning workshop at our Half Year Meeting next week. Thanks to you, all of that is now possible!”
Valerie Young
Sales Director PolyNovo Healthcare
“I completed the Sales training course through Align Training recently, thoroughly enjoyed it. Great content – walked away with a huge amount of knowledge, sales confidence and a bunch of ways to improve our sales approach and process.
Thanks Megan and Luke – will be back for other course in the future for sure.”
Jordan Statham
Managing Director, The Conduction Company, Electrical.
“Fantastic facilitators! Would recommend to anyone looking for some structure in the sales process.”
Desmond Nash
Group Account Director, Acumen, PR and Media.
Organisational Benefits of Executive Coaching Training
ALIGN Coaching™ builds the executive team, and it multiplies what the whole organisation can do:
Culture That Ripples Outward
Executives model one behaviour at a time, so what the leadership team celebrates is what the organisation repeats.
Decisions Made at the Right Level
Leaders own the decisions that are theirs, so executives step out of the bottleneck and into leading.
Capability That Compounds
Every leader an executive develops becomes more capable and more autonomous, so the leadership pipeline strengthens and the executive’s workload lightens.
Strategy That Reaches Every Team
Executives connect the organisation’s strategy, purpose and values to each leader’s goals, so priorities turn into daily performance.
One Standard Across the Business
The same framework runs through ALIGN Selling™ and ALIGN Customer Experience™, so executives, managers and front-line teams share one language and every customer receives the same quality of care.
Your customers arrive informed. The conversation is where they decide.
Customers research and shortlist on their own, increasingly with AI, long before they meet your team. When they reach a salesperson, they are checking whether what they have read holds up. That conversation is the part you can train.
AI answers product questions. Customers still turn to a salesperson to diagnose the problem, reduce the risk in a decision and build trust. That conversation is the one we train.
FAQs
Frequently Asked Questions
Straight answers on time, cost of attention, and what actually changes in your selling. Still unsure? Talk it through with us.
Who benefits most from executive coaching?
Executive coaching benefits C-suite leaders, senior managers, high-potential leaders and leadership teams facing strategic challenges or transitions.
How long is a typical coaching engagement?
Engagements vary based on organisational goals and leader needs, with durations ranging from short-term focused cycles to multi-month programmes for sustained growth.
How is coaching impact measured?
Impact is tracked using leadership development goals, behavioural indicators, team performance metrics and organisational outcomes agreed at the start.
Can executive coaching be blended with other programmes?
Yes — coaching can be integrated with broader leadership development initiatives, succession planning and organisational capability programmes.
Book a 20 Minute Discovery Call
A no-obligation chat about where your team’s losing deals, and we’ll tell you straight if we’re not the right fit.
- We will ask about your win rate, your sales cycle and where deals stall
- You will get an honest read on what is actually causing it
- Ballpark pricing on the call, so there are no surprises later