Training for Sales Managers that changes how your team sells: for good!
Most sales training teaches people what to say. Align Training teaches your sales managers how to coach, so every performance conversation builds accountability, uncovers what’s actually holding a rep back, and moves the whole team forward.
About This
Training Programme
Align Selling for Sales Managers teaches you how to coach, not just how to manage. It offers leadership development to experienced managers, and executive leaders the structured coaching capability and performance conversations to build a team that performs consistently, not one that depends on your best two or three reps. It’s also ideal for first time managers new to leadership but lacking the skills to manage a team.
Why Align Selling Matters to Sales Managers
Techniques and scripts don’t build leaders. Sales Managers need a structured, strategic approach to coaching, one that turns individual talent into a team that performs the same way every time.
Higher Win Rates and Conversion
Leaders stop managing by instinct and start coaching with a framework. That shift lifts the whole team’s numbers, not just one rep’s.
Faster, More Predictable Sales Cycles
Clear on value, clear on next steps, deals stop sitting in limbo. Fewer stalls, fewer “just checking in” emails.
Consistent, Repeatable Performance
Good results shouldn’t hinge on your best performer having a good week. Coach the behaviour in, and the whole team delivers it, even when your top rep is on leave.
Stronger Customer Trust
Ask instead of pitching, and customers notice. That’s what closes deals and brings people back.
Stronger, More Profitable Relationships
Selling stops being a one-off transaction. Do it right, and customers stick around and spend more.
Proven Results, from Real Names in the Business World
No made-up stats, no industry averages. Every number below came from a real client, and we’ll tell you exactly who on the call.
Preliminary ROI achieved by Hudson Recruitment within one quarter of rolling out Align Selling across their Australasian offices.
Sales Calls
Client Visits
New Jobs
End of Q1, reported by Hudson L&OD
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Deals closed per month by Honeycomb Construction after completing the Align Selling programme, up from zero formal sales training beforehand.
- 3x increase in pipeline
- Consistently high incr in revenue
Managing Director, Honeycomb Construction
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ROI delivered for Collaborative Consulting within weeks of finishing the programme, using a sales process simple enough for sceptics to adopt fast.
Financial Industry
Managing Director, Collaborative Consulting
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An 8 Week Programme
An eight-week programme, starting after your first conversation details are finalised, from workshop to graduation.
A one and a half day foundational workshop, then seven weekly 90-minute application sessions, then graduation. A diagnostic runs before the workshop and a re-measure follows graduation.
Delivered in person, virtually as three half days, or blended across the two. We work across the globe.
From people who sell for a living
Real results, from the people who lived them. No spin, just what changed after the training.
Kicking myself for not doing this sooner!
Simple and effective sales process that works for beginners to veterans. Went from closing 11 deals per month to 19.
Honeycomb Construction
William Lin
Managing Director
“Megan from Align Training was engaging and very interested in delivering the right training to suit our company’s specific needs. Highly recommend their services and will definitely be using them again in the future.”
Rachel Beechey
Director, Rose’s Alteration.
“I am a small business owner. I have been in business since 2017 with no sales training. I went on the Align Selling Sales Training Course in June 2023 and couldn’t recommend it enough. Within the duration of the course, I have gone from closing 11 deals per month to 19! They have a simple and effective sales process that works for beginners to veterans.
By changing the way I think about sales, I’ve also tailored my approach to each customer because of this course. Even my wife commented on how my sales calls have dramatically changed! Kicking myself for not going sooner with the thought of those lost customers. Very impressed and highly recommend to small/ medium business owners!”
William Lin
Managing Director, Honeycomb Construction
“I have never, ever had a staff member participate in work-based training and so positively rave about it!!! We now have all of our Facilitators very keen to receive similar training. A particular challenge for Facilitators is managing staff who are generally part-time, mostly working independently and very little face to face connection with their manager let alone colleagues or anyone else in the company. The skills developed through your training positions managers very well to be effective in this situation.”
Karen Wilton
Systems Transformation Manager, NZ Health Group Healthcare
“We are in the final stages of rolling out our new CRM, and I am really proud of the end product which has our sales framework prompts throughout. In addition, we plan on launching the PolyNovo Playbook and running a pre-call planning workshop at our Half Year Meeting next week. Thanks to you, all of that is now possible!”
Valerie Young
Sales Director PolyNovo Healthcare
“I completed the Sales training course through Align Training recently, thoroughly enjoyed it. Great content – walked away with a huge amount of knowledge, sales confidence and a bunch of ways to improve our sales approach and process.
Thanks Megan and Luke – will be back for other course in the future for sure.”
Jordan Statham
Managing Director, The Conduction Company, Electrical.
“Fantastic facilitators! Would recommend to anyone looking for some structure in the sales process.”
Desmond Nash
Group Account Director, Acumen, PR and Media.
Proven Results for your Businesses and Leaders
Numbers only tell you what happened if the approach behind them holds up. That’s why every result below comes from sales leaders who moved to a structured, strategic way of selling, not just another script.
48.2% year-over-year increase in sales
Structured conversations turn more prospects into paying customers, not just more activity.
196% increase in cross-selling opportunities
Teams that understand the whole account spot more ways to add value, and more reasons for the customer to say yes.
23% increase in revenue within 6 months
Results show up fast because the training changes behaviour from the first workshop, not months later.
Customer satisfaction up from the 12th to the 93rd percentile
When selling stops being transactional, customers notice, and it shows in how they rate the experience.
Your customers arrive informed. The conversation is where they decide.
Customers research and shortlist on their own, increasingly with AI, long before they meet your team. When they reach a salesperson, they are checking whether what they have read holds up. That conversation is the part you can train.
AI answers product questions. Customers still turn to a salesperson to diagnose the problem, reduce the risk in a decision and build trust. That conversation is the one we train.
FAQs
Frequently Asked Questions
Straight answers on time, cost of attention, and what actually changes in your selling. Still unsure? Talk it through with us.
Who should attend this programme?
This programme is designed for anyone who is responsible for the performance of a sales team: sales directors, national sales managers, regional managers, team leaders, and commercial leaders who carry revenue accountability. It is equally relevant for leaders who have risen from a sales background and want to sharpen their coaching and management approach, and for experienced leaders who have managed teams for years but have never worked with a structured coaching framework. If your results depend on developing your people rather than selling yourself, this programme is for you.
What does the one-on-one coaching component involve?
One-on-one leadership coaching is available as part of the programme and is one of the most valued elements for senior leaders. Sessions are structured around your specific leadership context: the challenges you are navigating with your team, the performance conversations you are having, the gaps you want to close, and the leader you want to become. Coaching is not generic advice. It is a focused, confidential conversation with an experienced facilitator who understands commercial leadership and the realities of managing a sales team. The number of sessions depends on the programme structure agreed with your organisation.
When can we expect to see results in our team?
The first changes are usually visible within four to six weeks, as leaders begin applying new coaching rhythms and having more structured performance conversations. The team-level impact, improvements in pipeline quality, conversion rates, and consistency of execution, typically becomes measurable within ten to twelve weeks when leaders are actively reinforcing the A.L.I.G.N. framework in their day-to-day management. The longer-term shift, from a team that depends on individual talent to one that performs consistently through shared habits and accountability, builds over a programme duration of three to four months.
How does this integrate with our existing sales methodology and CRM?
The A.L.I.G.N. framework is designed to complement your existing sales process and performance systems rather than replace them. We work with you to map the framework to your pipeline stages, deal review cadence, and CRM fields so that coaching conversations and performance tracking feel connected rather than separate. Several of our clients have embedded A.L.I.G.N. language directly into their CRM workflows, which makes adoption easier for the team and gives leaders a clearer view of how the framework is being applied at each stage of the sales cycle.
Is this suitable for leaders managing remote or hybrid sales teams?
Yes. The coaching skills and leadership rhythms developed in this programme apply equally in face-to-face, virtual, and hybrid team environments. In fact, leaders managing distributed teams across multiple locations or across the Tasman often find the structured coaching framework especially valuable: when you cannot walk the floor or observe conversations naturally, having a consistent model for check-ins, deal reviews, and development conversations becomes even more important. The programme delivery itself can also be structured as virtual sessions to suit your team’s geography.
How does this programme work alongside Align Selling for Sales Teams?
The two programmes are designed as a pair. The Sales Teams programme gives your salespeople a consistent, structured approach to every customer conversation. This programme gives you, as their leader, the coaching skills and management frameworks to reinforce that approach, hold performance accountable, and sustain the improvement over time. When leaders and their teams develop together on the same framework, the learning embeds significantly faster and the results are more durable. Many organisations across New Zealand and Australia run both programmes concurrently or in close sequence for exactly this reason.
My team is already performing well. Is there still value in this programme?
Yes, and often the leaders who get the most from it are those whose teams are already performing at a reasonable level. The question for high-performing teams is rarely whether they are hitting their numbers today; it is whether that performance is consistent, predictable, and dependent on a system rather than on your best two or three reps. This programme helps leaders build the coaching habits and accountability structures that take a good team and make it reliably excellent, and that protect performance when key people leave, markets shift, or the team scales.
How do you help leaders who are managing an underperforming salesperson?
This is one of the most common challenges sales leaders bring to the programme and one of the most practical areas we work on. We develop your ability to diagnose what is actually driving underperformance, whether it is a skills gap, a mindset issue, a motivation problem, or something else entirely, and give you a structured approach to having the performance conversation in a way that is direct, fair, and focused on improvement rather than confrontation. Leaders consistently tell us this is one of the highest-value outcomes of the programme: the confidence to address underperformance early and constructively rather than managing around it.
Book a 20 Minute Discovery Call
A no-obligation chat about where your team’s losing deals, and we’ll tell you straight if we’re not the right fit.
- We will ask about your win rate, your sales cycle and where deals stall
- You will get an honest read on what is actually causing it
- Ballpark pricing on the call, so there are no surprises later