Experienced manager training that turns your expertise into your team's capability
ALIGN Coaching™ gives experienced managers one practical framework for the conversations that build capability, create ownership and lift performance. Ask first, listen for most of the conversation and guide your people to decide their own next step, using the same five steps your teams sell and serve with.
About This
Training Programme
Experienced managers earned their role by being great at their own job. Solving problems and stepping in is fast, and the leverage comes from building a team that solves tomorrow’s problems without you.
ALIGN Coaching™ builds capability and unlocks potential through purposeful conversations that create ownership and accountability in your team. Built on the A.L.I.G.N.™ framework, it moves you from telling to asking and from fixing to developing, so your team gets better and your workload lightens.
New to leading a team? See our first-time manager training. Developing talent? See our leadership development training page. Leading managers or the executive team? See our executive and C-suite training.
Do these experienced manager problems sound familiar?
Experienced managers carry the results and the team behind them. Your own job, managing and leading take the diary, and coaching is the first to slip. You need a simple way to build capability, hold accountability and deliver results through your people.
Your team needs you in the room
Results are strong while you are in the room and soften when you are away, and you are constantly busy while the team is not growing. You shift from telling to asking, so your people take ownership of the decisions that are theirs.
Feedback waits for the review
By the time the review comes around, the moment has passed. Short, specific feedback lands while the context is fresh. You use one minute praising and one minute re-directing, tied to the customer or business outcome.
One style for every person
A style that works with one person falls flat with another, and results vary across the team. You balance support with challenge and adapt to each person’s behaviour style, so every conversation lands.
Development has no plan
Short-term demands take the diary and development plans stay blank. The cost shows up slowly, in people who repeat the same mistakes. In the Next Steps step you agree a capability plan with SMART goals, owned by them and followed up.
Your habits become the culture
Your team learns what matters by watching how you listen, handle hard moments and respond to what slips. Years of habit run on autopilot. You reflect on what your team sees, then commit to modelling one behaviour differently.
Proven Outcomes for Experienced Managers
No made-up stats, no industry averages. Organisations typically begin to see improvements in alignment, team performance and leadership confidence within 10–12 weeks of reinforced development.
Preliminary ROI achieved by Hudson Recruitment within one quarter of rolling out Align Selling across their Australasian offices.
Sales Calls
Client Visits
New Jobs
End of Q1, reported by Hudson L&OD
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Deals closed per month by Honeycomb Construction after completing the Align Selling programme, up from zero formal sales training beforehand.
- 3x increase in pipeline
- Consistently high incr in revenue
Managing Director, Honeycomb Construction
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ROI delivered for Collaborative Consulting within weeks of finishing the programme, using a sales process simple enough for sceptics to adopt fast.
Financial Industry
Managing Director, Collaborative Consulting
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An 8 Week Programme
An eight-week programme, starting after your first conversation details are finalised, from workshop to graduation.
A one and a half day foundational workshop, then seven weekly 90-minute application sessions, then graduation. A diagnostic runs before the workshop and a re-measure follows graduation.
Delivered in person, virtually as three half days, or blended across the two. We work across the globe.
From experienced leaders who've made the shift
Real results, from the people who lived them. No spin, just what changed after the training.
Kicking myself for not doing this sooner!
Simple and effective sales process that works for beginners to veterans. Went from closing 11 deals per month to 19.
Honeycomb Construction
William Lin
Managing Director
“Megan from Align Training was engaging and very interested in delivering the right training to suit our company’s specific needs. Highly recommend their services and will definitely be using them again in the future.”
Rachel Beechey
Director, Rose’s Alteration.
“I am a small business owner. I have been in business since 2017 with no sales training. I went on the Align Selling Sales Training Course in June 2023 and couldn’t recommend it enough. Within the duration of the course, I have gone from closing 11 deals per month to 19! They have a simple and effective sales process that works for beginners to veterans.
By changing the way I think about sales, I’ve also tailored my approach to each customer because of this course. Even my wife commented on how my sales calls have dramatically changed! Kicking myself for not going sooner with the thought of those lost customers. Very impressed and highly recommend to small/ medium business owners!”
William Lin
Managing Director, Honeycomb Construction
“I have never, ever had a staff member participate in work-based training and so positively rave about it!!! We now have all of our Facilitators very keen to receive similar training. A particular challenge for Facilitators is managing staff who are generally part-time, mostly working independently and very little face to face connection with their manager let alone colleagues or anyone else in the company. The skills developed through your training positions managers very well to be effective in this situation.”
Karen Wilton
Systems Transformation Manager, NZ Health Group Healthcare
“We are in the final stages of rolling out our new CRM, and I am really proud of the end product which has our sales framework prompts throughout. In addition, we plan on launching the PolyNovo Playbook and running a pre-call planning workshop at our Half Year Meeting next week. Thanks to you, all of that is now possible!”
Valerie Young
Sales Director PolyNovo Healthcare
“I completed the Sales training course through Align Training recently, thoroughly enjoyed it. Great content – walked away with a huge amount of knowledge, sales confidence and a bunch of ways to improve our sales approach and process.
Thanks Megan and Luke – will be back for other course in the future for sure.”
Jordan Statham
Managing Director, The Conduction Company, Electrical.
“Fantastic facilitators! Would recommend to anyone looking for some structure in the sales process.”
Desmond Nash
Group Account Director, Acumen, PR and Media.
Organisational Benefits of Experienced Manager Training
ALIGN Coaching™ builds on the manager’s experience, and it multiplies what their whole team can do:
Experience Becomes Capability
Managers turn what they know into questions that develop their people, so expertise multiplies across the team.
Teams That Perform in Any Room
Teams make good decisions whether or not the manager is present, so managers step out of the bottleneck and into leading.
Capability That Compounds
Every person has a development plan with SMART goals they own, so growth continues and the manager’s workload lightens.
Strategy That Reaches Daily Work
Managers connect the organisation’s strategy, purpose and values to each person’s goals, so priorities turn into daily performance.
One Standard Across the Business
Managers coach the same five steps that ALIGN Selling™ and ALIGN Customer Experience™ teach, so every customer receives the same quality of care.
Your customers arrive informed. The conversation is where they decide.
Customers research and shortlist on their own, increasingly with AI, long before they meet your team. When they reach a salesperson, they are checking whether what they have read holds up. That conversation is the part you can train.
AI answers product questions. Customers still turn to a salesperson to diagnose the problem, reduce the risk in a decision and build trust. That conversation is the one we train.
FAQs
Frequently Asked Questions
Straight answers on time, cost of attention, and what actually changes in your selling. Still unsure? Talk it through with us.
Who is this programme designed for?
Senior managers, directors, heads of function and executives responsible for organisational performance, culture and strategic alignment.
How is this different from other leadership courses?
This programme focuses on advanced leadership capability, coaching excellence, influence and business impact — not just theory.
When will we see impact?
Organisations typically begin to see improvements in alignment, team performance and leadership confidence within 10–12 weeks of reinforced development.
Can this be customised?
Yes — workshops, coaching content and strategic focus areas can be tailored to your organisational context and priorities.
Book a 20 Minute Discovery Call
A no-obligation chat about where your team’s losing deals, and we’ll tell you straight if we’re not the right fit.
- We will ask about your win rate, your sales cycle and where deals stall
- You will get an honest read on what is actually causing it
- Ballpark pricing on the call, so there are no surprises later