Sales training that changes how your team sells: for good!
Most sales training teaches people what to say. Align Training teaches them how to think, so every conversation with a customer builds trust, uncovers what they actually need, and moves the deal forward.
About This
Training Programme
Most sales training teaches people what to say. Align Selling teaches them how to think, giving your team the structured skills, strategic conversation capability, and practical tools to close more deals and build stronger client relationships, no matter who you’re selling to
Sales Training for Small, Mid-Sized and Large Businesses
Every business sells differently, and the right training depends on your size. Whether you have fewer than 20 employees, 20 to 199, or 200 or more across several regions, ALIGN Selling gives your team practical skills and one clear approach to customer conversations.
Small businesses
Fewer than 20 employees
Sales training for small businesses works when you’re also doing the work, quoting and answering the phone, because selling is the first thing to slip. Build one simple way to run every customer conversation, so quotes go somewhere and selling carries on in a busy week. Honeycomb Construction went from 11 to 19 deals a month.
Mid-sized organisations
20 to 250 employees
Sales training for mid-sized organisations is ideal when several people sell. Each tends to do it their own way. Give the whole team one conversation structure that managers can coach, new hires can learn quickly, and pipeline reviews can measure. Delivered in person or virtually, across one site or several. Collaborative Consulting saw a 263% ROI within weeks.
Large organisations
250 or more employees
One methodology across every sales team and region, delivered in person or virtually. That’s what our Sales training for large organisations offers. A diagnostic before and a measured ROI figure after, so you can compare teams fairly and show the result to your board. Hudson Recruitment achieved a 311% preliminary ROI within one quarter.
Why Align Selling Matters for Organisations
Techniques and scripts don’t cut it anymore. Sales teams need a structured, strategic approach, one that actually reflects how customers make decisions and drives real results.
Higher Win Rates and Conversion
Your team stops guessing what a customer wants and starts asking. That shift alone wins more deals.
Faster, More Predictable Sales Cycles
Clear on value, clear on next steps, deals stop sitting in limbo. Fewer stalls, fewer “just checking in” emails.
Consistent, Repeatable Performance
Good results shouldn’t hinge on your best performer having a good week. Build the behaviour in, and the whole team delivers it.
Stronger Customer Trust
Ask instead of pitching, and customers notice. That’s what closes deals and brings people back.
Stronger, More Profitable Relationships
Selling stops being a one-off transaction. Do it right, and customers stick around and spend more.
Proven Results, from Real Names in the Business World
No made-up stats, no industry averages. Every number below came from a real client, and we’ll tell you exactly who on the call.
Preliminary ROI achieved by Hudson Recruitment within one quarter of rolling out Align Selling across their Australasian offices.
Sales Calls
Client Visits
New Jobs
End of Q1, reported by Hudson L&OD
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Deals closed per month by Honeycomb Construction after completing the Align Selling programme, up from zero formal sales training beforehand.
- 3x increase in pipeline
- Consistently high incr in revenue
Managing Director, Honeycomb Construction
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ROI delivered for Collaborative Consulting within weeks of finishing the programme, using a sales process simple enough for sceptics to adopt fast.
Financial Industry
Managing Director, Collaborative Consulting
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An 8 Week Programme
An eight-week programme, from workshop to graduation, starting after your first conversation details are finalised.
A one and a half day foundational workshop, then seven weekly 90-minute application sessions, then graduation. A diagnostic runs before the workshop and a re-measure follows graduation.
Delivered in person, virtually as three half days, or blended across the two. We work across the globe.
From people who sell for a living
Real results, from the people who lived them. No spin, just what changed after the training.
Kicking myself for not doing this sooner!
Simple and effective sales process that works for beginners to veterans. Went from closing 11 deals per month to 19.
Honeycomb Construction
William Lin
Managing Director
“Megan from Align Training was engaging and very interested in delivering the right training to suit our company’s specific needs. Highly recommend their services and will definitely be using them again in the future.”
Rachel Beechey
Director, Rose’s Alteration.
“I am a small business owner. I have been in business since 2017 with no sales training. I went on the Align Selling Sales Training Course in June 2023 and couldn’t recommend it enough. Within the duration of the course, I have gone from closing 11 deals per month to 19! They have a simple and effective sales process that works for beginners to veterans.
By changing the way I think about sales, I’ve also tailored my approach to each customer because of this course. Even my wife commented on how my sales calls have dramatically changed! Kicking myself for not going sooner with the thought of those lost customers. Very impressed and highly recommend to small/ medium business owners!”
William Lin
Managing Director, Honeycomb Construction
“I have never, ever had a staff member participate in work-based training and so positively rave about it!!! We now have all of our Facilitators very keen to receive similar training. A particular challenge for Facilitators is managing staff who are generally part-time, mostly working independently and very little face to face connection with their manager let alone colleagues or anyone else in the company. The skills developed through your training positions managers very well to be effective in this situation.”
Karen Wilton
Systems Transformation Manager, NZ Health Group Healthcare
“We are in the final stages of rolling out our new CRM, and I am really proud of the end product which has our sales framework prompts throughout. In addition, we plan on launching the PolyNovo Playbook and running a pre-call planning workshop at our Half Year Meeting next week. Thanks to you, all of that is now possible!”
Valerie Young
Sales Director PolyNovo Healthcare
“I completed the Sales training course through Align Training recently, thoroughly enjoyed it. Great content – walked away with a huge amount of knowledge, sales confidence and a bunch of ways to improve our sales approach and process.
Thanks Megan and Luke – will be back for other course in the future for sure.”
Jordan Statham
Managing Director, The Conduction Company, Electrical.
“Fantastic facilitators! Would recommend to anyone looking for some structure in the sales process.”
Desmond Nash
Group Account Director, Acumen, PR and Media.
Proven Results for your Businesses and Teams
Numbers only tell you what happened if the approach behind them holds up. That’s why every result below comes from teams who moved to a structured, strategic way of selling, not just another script.
48.2% year-over-year increase in sales
Structured conversations turn more prospects into paying customers, not just more activity.
196% increase in cross-selling opportunities
Teams that understand the whole account spot more ways to add value, and more reasons for the customer to say yes.
23% increase in revenue within 6 months
Results show up fast because the training changes behaviour from the first workshop, not months later.
Customer satisfaction up from the 12th to the 93rd percentile
When selling stops being transactional, customers notice, and it shows in how they rate the experience.
Your customers arrive informed. The conversation is where they decide.
Customers research and shortlist on their own, increasingly with AI, long before they meet your team. When they reach a salesperson, they are checking whether what they have read holds up. That conversation is the part you can train.
AI answers product questions. Customers still turn to a salesperson to diagnose the problem, reduce the risk in a decision and build trust. That conversation is the one we train.
FAQs
Frequently Asked Questions
Straight answers on time, cost of attention, and what actually changes in your selling. Still unsure? Talk it through with us.
What industries do you work with ?
We work with organisations across diverse industries, including banking and financial services, medical device and healthcare, equipment hire and construction, agriculture and primary industries, Te Ao Māori organisations, and professional services. We have specific expertise in complex and regulated environments and can tailor our approach to your industry’s unique challenges.
How is your training delivered (in-person vs. virtual)?
We offer flexible delivery options to suit your needs. Training can be delivered in-person for maximum engagement at your location, or online/virtually if that works better for your team. For virtual delivery, we typically structure workshops as three half-day sessions rather than full-day sessions to optimise engagement and retention.
What is the typical duration of a training programme?
Our programmes typically span 12-16 weeks, including the initial diagnostic phase, core workshops, leadership and coaching development, and reinforcement and consolidation. However, the exact duration depends on your organisation’s needs and goals. We work with you to design a programme that fits your timeline and budget.
How do you measure the success of your training?
We measure success through multiple metrics, including pre- and post-training assessments, sales performance metrics (e.g., conversion rates, deal size, pipeline), behavioural observations, and management scorecards aligned to commercial outcomes. We also track adoption and use of the A.L.I.G.N. framework through ongoing feedback and coaching.
What makes the A.L.I.G.N. framework different from other sales methodologies?
The A.L.I.G.N. framework is a simple, agile model that applies across all customer-facing conversations, not just sales. It emphasises needs-based, values-aligned conversations and is designed to drive lasting behaviour change. Unlike complex sales methodologies, A.L.I.G.N. is easy to learn, remember, and apply in real-world situations.
Can you customise the training for our specific needs?
Absolutely. Every organisation is unique, and we believe training should reflect that. We start with a diagnostic phase to understand your specific challenges, goals, and context. We then design a tailored programme that addresses your needs and aligns with your organisation’s values and strategy.
What is included in the discovery call?
The discovery call is a free, no-obligation conversation where we learn about your organisation, your sales challenges, your goals, and your team’s current capabilities. We discuss your timeline, budget, and preferred delivery format. By the end of the call, you’ll have a clear understanding of how Align Training can help you achieve your sales transformation goals.
Do you offer train-the-trainer programmes?
Yes, we can certify internal facilitators to deliver the A.L.I.G.N. framework training within your organisation. This is particularly valuable for larger organisations or those looking for a long-term, sustainable approach to training and development.
Book a 20 Minute Discovery Call
A no-obligation chat about where your team’s losing deals, and we’ll tell you straight if we’re not the right fit.
- We will ask about your win rate, your sales cycle and where deals stall
- You will get an honest read on what is actually causing it
- Ballpark pricing on the call, so there are no surprises later